Senior Manager - Integrated PR & Media (UAEN Talent Pool)

Core Duties and Responsibilities

Manage Commercial / Business Development

• Identify, pursue, and secure new commercial opportunities and strategic partnerships to expand business impact.
• Plan, negotiate, and optimize media investments to maximize revenue, reach, and return on spend.
• Cultivate and strengthen relationships with clients, media partners, and stakeholders to drive sustainable business growth.
  
  

Operations Management

• Oversee and streamline PR and media operations to ensure timely and efficient campaign execution.
• Coordinate internal teams, agencies, and vendors to maintain alignment and deliver high-quality outputs.
• Monitor, evaluate, and report on operational performance to drive continuous improvement and effectiveness.
  
  

Governance and Process Management

• Establish and enforce PR and media processes to ensure compliance, consistency, and quality standards.
• Manage agency and vendor engagements with clear accountability, budgets, and performance monitoring.
• Implement reporting and documentation frameworks to track campaigns, approvals, and operational adherence.
  
  

Organizational Management

• Foster effective collaboration across internal teams to ensure alignment of PR, media, and brand initiatives.
• Support talent and knowledge development within the team by sharing expertise and best practices.
• Promote a culture of accountability, professionalism, and high performance across all communications operations.
• Other duties as needed or required and deals with confidential information and/or issues using discretion and judgment.
  
  

Operating Environment

• Primarily an office-based role within the Brand Management Division at DXB LIVE. The position involves frequent coordination with internal teams, agencies, and media partners.
• Occasional extended hours and weekend work may be required during major event periods, activations, or campaign launches.
• High screen-time role that demands attention to detail, quick responsiveness, and the ability to manage multiple deadlines under pressure.
• Regular cross-functional interaction with marketing, creative, and event operations teams to ensure seamless campaign delivery.
• Some travel within the UAE may be required for media meetings, shoots, or on-site PR coverage.
  
  

Formal Education

• Bachelor's degree in Marketing, Communications, Media, or Public Relations. A Master's degree in a related field is an advantage.
  
  

Work Experience

• Minimum 5–7 years of professional experience in PR, communications, and media buying — preferably within an agency or large corporate environment. Proven record in managing integrated campaigns, client relationships, and media partnerships across traditional and digital platforms.
  
  

Skills and Knowledge

• Excellent understanding of PR strategy, media planning, and buying across UAE and GCC markets & International. Strong bilingual communication skills (Arabic and English). Skilled in budget management, negotiation, analytics, and campaign reporting. Proficiency in Microsoft Office, Google Suite, and social media management tools.
  
  

Training

• Trained in public relations, media strategy, and digital communications. Exposure to PR analytics, brand storytelling, and stakeholder engagement frameworks preferred.