Job Purpose:
Establish and lead Ports Cluster marketing strategies, provide leadership expertise to effectively manage communication plans and direct building and participating in various internal and external marketing events to promote cluster products and services.
Key Responsibilities:
- Develop and direct implementing short and long-term marketing strategies for the Cluster and each of its businesses.
- Provide guidance to effectively conduct market research and analysis to understand and gather stakeholder's needs and requirements.
- Lead cluster's benchmarking exercise to analyze industry best practices, trends, and competitor's marketing strategies.
- Explore opportunities and advise the new markets to promote cluster's products and services.
- Control cluster's budget allocations and spends for marketing and communications activities intended to build reputation, promote services, and retain target clients and market segments.
- Review, update and endorse cluster's marketing content, concept, design and key messages prior reaching stakeholders.
- Provide expertise on proposed media platforms to implement the planned marketing programs.
- Understand customer's needs and foster successful relationships with key enablers via open communication and responsiveness to issues affecting the strategic direction, reputation or meeting its objectives.
- Oversee alignment of strategies, plans and programs with the corporate marketing and communication strategies.
- Provide guidance to resolve issues with key stakeholders (internal and external) ensuring to have a high level of customer engagement.
- Deliver strategic reports with regards to cluster's marketing performance, current activities, bottlenecks and recommendation plans.
- Provide strong and visionary leadership, supervision, and guidance to the team, setting clear expectations and creating a culture of accountability.
- Develop brand strategy for Cluster and its businesses including the development of the brand position and value propositions for each of the customer segments.
Required Qualifications:
- Bachelor degree in Business Administration, Communication, Journalism, Public Relations or a related field. Master's degree is a plus
- High level of proficiency in English; working knowledge of Arabic is desirable.
- A minimum of 12-15 years of experience in a similar role
- Experience in a Senior Management level or equivalent that includes a track record of success in marketing high value products or services to major clients, including multinational corporations in an international business to business environment.
- Ability to translate marketing strategies into annual plans and integrated promotional activities necessary to persuade, influence, and attract identified target audiences.
- Excellent communication, analytical, presentation and reporting skills.
- Wide understanding of marketing disciplines.
- Ability to make effective decisions and lead people in demanding situations.
- Ability to multitask and manage extensive portfolios that span across multiple businesses simultaneously.
- Ability to advocate innovation.
- Creative planner and problem solver.
- Excellent networking skills (stakeholder engagement) with the ability to influence across all levels.
