Senior Manager - Marketing Services
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About the business area
The Retail Banking Group (RBG) supports retail and micro-business customers in managing their finances, through expert advice and the provision of a full suite of specialist products and services in conventional and Shari'ah compliant banking. The business is committed to driving digital innovation to deliver excellence in customer service. We are actively seeking an ambitious professional to join our Retail Banking team at ADCB to work alongside passionate colleagues who share your ambition to redefine excellence in UAE banking.
In this role, your key responsibilities include:
- To direct and manage digital marketing strategy, marketing communications and integrated marketing campaigns by leading a team of marketing professionals and engaging key stakeholders to drive brand visibility, customer engagement, revenue growth and strategic outcomes that ensure internal customer satisfaction, return on investment and salience
- Drive the execution of integrated marketing strategies and campaigns to achieve business objectives, enhance customer engagement and ensure consistent brand representation across all branches
- Collaborate closely with the Head of Marketing Services and cross-functional teams including sales, product development and customer service to ensure alignment with the overall marketing vision and execute marketing campaigns across various channels, including digital, social media, email and traditional media
- Oversee the graphic design unit to ensure all visual materials adhere to brand guidelines and standards and maintain brand consistency across all channels and touchpoints.
- Provide guidance and support the team in maintaining consistency across channels and collaborate on creative assets that enhance campaign impact and audience engagement
- Supervise key marketing projects and ensure completion through effective project management skills in line with the required standards and direct marketing budgets to ensure maximum return on the marketing dollar through effective negotiations
- Manage the adherence of all Standard Operating Procedure's (SOP's) from briefing to sign offs, budgeting to media planning and ensuring that proper traffic management and timely implementation
- Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and track and report on marketing expenditures, providing regular updates to the Head of Marketing Services and the Chief Marketing Officer (CMO)
- Manage the engagement of key business stakeholders and understand their challenges and deliver marketing campaigns to meet their objectives with seamless execution
- Monitor the development and manage the strategic marketing plans and associated marketing calendar for the new business
- Lead end-to-end campaign management including planning, agency coordination, approvals, production, and media strategy ensuring alignment with objectives and budget
- Oversee and manage all marketing related activities in assigned customer accounts, from planning, agency briefing, traffic management, review, managing internal approvals and production and develop media strategies and plans in co-ordination with the external media agency which are in-line with business objectives and budgets
- Collaborate with the sponsorship team to activate partnerships in line with brand standards, maximizing exposure and engagement through coordinated efforts with partners and social media teams
- Supervise the development and manage the digital marketing strategy to achieve business goals across all campaigns and initiatives
- Manage and provide assistance on digital projects to ensure successfully rolled out as per agreed processes and within agreed timelines
- Develop and manage the social media strategy, enhance the design, content and conversion of ADCB's website and other digital tools to support the achievement of business goals
- Ensure all required approvals are in place from key stakeholders before commencing production as required and ensure the production quality and timelines are met to meet business requirements
- Deliver a weekly status update to the head of the department and chief marketing officer, share data and statistics on campaign effectiveness, cost savings, quarterly media report, marketing spend data, competition tracking in line with the required standards
- Work with Bank approved external suppliers to deliver marketing activities as required ensuring maximum value for the marketing dollar spent by keeping an eye on costs as well as through effective negotiation
- Manage relationships so that the performance of suppliers is of a standard that ADCB would expect and accept, ensuring creative integrity is maintained and quality control is managed in briefing / debriefing and brand adherence
- Monitor and control the advertising and promotion funds allocated to product programmes as required
- Manage self and team in line with ADCB's people management policies, procedures, processes and practices to ensure adherence and to maximise own and employee contribution to business performance
- Organise and supervise the activities and work of the team to ensure that targets and objectives are achieved and the business plan is delivered in line with the required policies, processes, procedures and systems
- Implement approved departmental policies, processes and procedures, and ensure employee adherence so that work is carried out to the required standard while delivering the required standards of service to customers and stakeholders
- Manage and motivate the team to ensure they contribute to, and participate in, the identification and implementation of change initiatives, programmes and projects in line with the Bank's standards
- Demonstrate Our Promise and apply the ADCB Service Standards to deliver the Bank's required levels of service in all internal and external customer interactions
The ideal candidate should have the following experience
- At least 7 years of experience in a similar role in a reputed organisation
- Bachelor Degree in Business or Marketing
- Arabic language is a must
- Working knowledge of advertising and marketing
- Experience of working in a marketing role within an organisation of repute
- Strong planning, analytical and time management skills
- Good written and verbal communication skills in English, Arabic is an advantage
- Computer Skills Microsoft Office (MS)
What we offer:
- Competitive Salary: The indicative pay range for this role is AED 34,000 AED 56,500 per month. Additionally, all employees are eligible to participate in one of our rewarding variable pay plans.
- Comprehensive Benefits Package: This includes market-leading medical insurance, group life and personal accident insurance, paid leave and leave airfare, employee preferential rates on loans and finance facilities, staff discounts and offers, and children education assistance (for certain job levels).
- Flexible and Remote Working Options: We understand the importance of work-life balance and offer flexible working arrangements, subject to eligibility and job requirements.
- Learning and Development Opportunities: We value and facilitate continuous learning and personal development, through a variety of exciting learning opportunities, such as structured instructor-led courses, a comprehensive e-Learning catalog, on-the-job training and professional development programs.
At ADCB, we are dedicated to creating a respectful, caring and disciplined work environment that aligns with your career ambitions.
