Senior Manager, MICE & Corporate Sales

Job description:

The Senior Manager of MICE & Corporate Sales is responsible for developing and executing strategies to attract, retain, and grow business in the MICE & Corporate Sales sector especially international business. This role oversees all aspects of meetings, incentives, conferences, and exhibitions/events, driving occupancy, venue usage, and revenue. The Assistant Director will lead and mentor his/her sales team while ensuring alignment with resort brand strategy, operational excellence, and exceptional client satisfaction.

Strategic Planning & Business Development

• Develop and implement comprehensive sales strategies to attract new clients and retain existing ones.
• Identify and pursue new business opportunities within the MICE segment to drive hotel occupancy and maximize venue usage.
• Conduct market research and analyze trends to adjust pricing strategies, event packages, and target markets.
• Prepare marketing concept papers, proposals, and strategic plans for MICE products and events.
• Participate in trade shows, exhibitions, and networking events to showcase offerings and expand industry contacts.

Sales Performance & Revenue Growth

• Monitor and guide the sales team to achieve revenue targets across venue, hotel, F&B & attractions.
• Assist the Director of MICE Sales in driving business performance and provide timely updates on progress.
• Prepare and manage budgets, monitor yield and occupancy performance, and generate regular sales performance reports.
• Develop and refine MICE & Corporate Sales product offerings, ensuring they meet market demand and align with brand strategy.

Client Relationship Management

• Oversee key accounts, ensuring exceptional service delivery and prompt resolution of client concerns.
• Build and maintain strong relationships with industry partners, clients, and stakeholders to generate repeat and referral business.
• Collaborate closely with clients and operations teams to understand event requirements and close service gaps.

Marketing & Promotion

• Partner with the marketing team to promote MICE & Corporate Sales products through social media, marketing materials, presentations, and videos.
• Drive engagement and attendance by positioning MICE & Corporate Sales products effectively within the market, especially the international market.
• Work with marketing to develop promotions and campaigns that support revenue goals.

Team Leadership & Operations

• Lead, mentor, and motivate the MICE & Corporate Sales team to achieve sales targets and maintain high performance standards.
• Support the Director of MICE Sales with organizational, communication, and administrative tasks at a strategic level.
• Ensure all events are delivered on time, meet client expectations, and follow detailed planning checklists.
• Oversee compliance and risk management within MICE & Corporate Sales operations.
• Assist in the development of new event types, P&L planning, budgets, and event calendars.

Job Requirements:

• Bachelors Degree in Hospitality Management, Event Management, Business Administration, Marketing or related field.
• Minimum of 8-10 years in MICE & Corporate Sales
• Strong leadership, communication, and interpersonal skills.
• Proficiency in MS Office Suite and Dynamic 365 for business needs.
• In-depth knowledge of the MICE & Corporate Sales industry, including trends, competitors, and market dynamics.
• Travel is required for client meetings, site inspections, and industry events.