Senior Manager: Performance Marketing

About Aravalii:

Aravalii (aravalii.com) is a contemporary lifestyle brand that fuses India's rich heritage with modern design across fashion and home. We're scaling fast, with a loyal customer base and a sharp product edge. If you're passionate about performance, brand-building, and growing with a D2C rocket ship—read on.

The Role:

We're looking for a Senior Manager: Performance Marketing  to own and scale our paid marketing engine across Meta, Google, and beyond. This is a growth-first role for someone who loves ROAS dashboards, A/B testing, and cracking the code on CAC.

You'll be responsible for acquiring customers profitably, scaling our revenue from ads, and bringing insights that shape brand direction.

What You'll Do:

• Own the performance marketing funnel—strategy, execution, optimization—across Meta, Google, and other platforms.
• Manage ad spends with strong focus on CAC, ROAS, and LTV.
• Launch and optimize campaigns, creatives, audiences, and landing pages—daily.
• Work closely with the creative team to brief, test, and iterate performance-first ads.
• Build weekly reports, present insights, and recommend actions based on data (not vibes).
• Collaborate with product, merchandising, and content teams to sync growth and brand.
• Test new channels (YouTube, Pinterest, Affiliates, etc.) and scale what works.
• Support in SEO/organic initiatives only if relevant, however, this role is paid-first.

You Should Have:

• 6+ years experience in performance marketing, ideally in D2C: beauty or fashion, or with fast-moving consumer brands.
• Deep experience with Meta Ads, Google Ads, GA4, and ideally a platform like Triple Whale or Northbeam.
• Proven track record of driving high-ROAS campaigns.
• Analytical mindset with strong Excel/Sheets skills (pivot tables, ROAS breakdowns, etc.).
• Creative judgment: you know when an ad is scroll-stopping vs. meh.
• Hunger to grow fast and wear multiple hats as needed.

Why Aravalii, Why Now:

• We're scaling across India and prepping for global expansion.
• The brand is investing heavily in performance, this is your playground.
• Lean, fast-moving team. Real ownership. High visibility.
• Culture that's ambitious, kind, and allergic to mediocrity.