Senior Manager Retail Marketing

Key Responsibilities

Retail Marketing Strategy

Showroom Launch Excellence: Lead the comprehensive marketing plan for all new showroom openings across the GCC and future international locations. This includes everything from pre-launch buzz campaigns and grand opening events to post-launch traffic-driving initiatives.

In-Store Experience & Merchandising

Traffic-Driving Campaigns

Sales Enablement: Partner with the B2B and retail sales teams to develop effective in store sales tools, promotional materials, and training programs that enhance the customer experience and drive conversion.

Performance & Analytics

Ideal Candidate Profile

Experience: You have 8+ years of dedicated experience in retail marketing, with at least 3 years in a strategic leadership role.

Industry Background: You must have a background in premium retail. Experience in premium furniture, high fashion, luxury automotive, or high-end department stores is essential.

Proven Launch Expert: You have a demonstrable track record of successfully managing the marketing strategy for multiple new store or showroom openings.

Omnichannel Mindset: You are an expert at connecting the dots between digital campaigns and the physical retail experience, understanding how to drive online audiences into a brick-and-mortar environment.

Commercial Acumen: You are highly numerate and have a deep understanding of retail metrics. You are skilled at creating marketing programs that have a direct and measurable impact on footfall and sales.

Stakeholder Management: You are an exceptional collaborator, able to work seamlessly with sales, creative, and operations teams to achieve shared goals.

International Market Knowledge: You have a strong understanding of premium retail dynamics. Deep experience in the GCC retail market is highly desirable, and familiarity with the European retail landscape is a significant advantage.