Senior Manager - Social Media

Job Purpose

Lead Zand's corporate and executive social media presence, turning business and communications priorities into compelling, social-first content. This hands-on role combines strategy, executive communications, AI-enabled production and data-led optimisation to build a faster, more effective social media operating model.

Key Responsibilities

• Lead Zand's social media strategy, editorial calendar and audience-development agenda across corporate and executive channels.
• Translate business priorities, announcements and communications themes into engaging content across posts, video, graphics, carousels and other relevant formats.
• Develop differentiated social media positioning and content for the CEO and selected C-suite executives, ensuring a cohesive narrative across all channels.
• Own social media KPIs and reporting, including reach, impressions, engagement and follower growth.
• Analyse content, creative, audience, spokesperson and distribution performance, using insights to continuously improve the content plan.
• Benchmark competitors and leading brands, while monitoring relevant conversations and opportunities.
• Test and optimise content formats and distribution tactics to improve channel performance.
• Use generative AI across research, ideation, writing, editing, visual development, analysis and content production.
• Identify opportunities to automate and improve social media planning, creation, monitoring, analytics and reporting.
• Partner with AI and technology teams to define and implement tools that enhance social media effectiveness and efficiency.
• Establish streamlined workflows, approval routes, SLAs and pre-approved guardrails with Marketing, Communications, Compliance, Legal and other stakeholders.
• Integrate social media with PR, events, partnerships and wider communications activity, converting key moments into social-first content.

Key Skills, Qualifications & Experience

• At least 7 years experience in social media, ideally within financial services, fintech, technology or a complex B2B environment. Bachelor's degree required.
• Strong understanding of social media platform algorithms, distribution mechanics and audience behaviour.
• Demonstrated ability to drive reach, engagement and follower growth through content and channel optimisation.
• Excellent English writing and editing skills, with the ability to simplify complex subjects into clear, engaging content.
• Strong practical experience using generative AI for research, content creation, visual development, analytics and workflow improvement.
• Ability to independently produce high-quality business content and visual assets at pace.
• Excellent judgement, creativity, curiosity and ability to operate effectively in a fast-moving environment.