Description
We are seeking an experienced Marketing and Acquisition Automation Manager to lead marketing strategy and partner acquisition efforts for our AMET (Africa, Middle East, and Turkey) region hub delivery expansion. This role will be based in Egypt and will be responsible for developing and executing comprehensive marketing programs that drive customer and partner acquisition while building scalable automation systems across the entire AMET region.
Key job responsibilities
Marketing Strategy & Execution
- Develop and execute comprehensive go-to-market strategies for AMET region hub delivery launch, including customer acquisition, brand positioning, long-term brand equity building, and market penetration plans
- Lead creative development and localization efforts, ensuring cultural relevance and regulatory compliance across AMET markets
- Design and implement multi-channel marketing campaigns across digital, social, email, and traditional media
- Collaborate with product, operations, and business development teams to align marketing initiatives with business objectives
Partner Acquisition & Automation
- Build and scale automated partner acquisition funnels using marketing automation platforms and CRM systems
- Establish performance marketing frameworks with clear KPIs, attribution models, and ROI optimization processes
Data Analytics & Optimization
- Develop automated business intelligence dashboards and reporting systems to track marketing performance
- Conduct A/B testing and experimentation to continuously improve campaign effectiveness
- Analyze customer and partner behavior data to identify growth opportunities and optimize marketing spend
Team Leadership & Stakeholder Management
- Lead cross-functional initiatives with product, tech, and operations teams
- Manage relationships with external agencies, vendors, and technology partners
- Present marketing strategies and results to senior leadership
Basic Qualifications
- 5+ years of digital advertising, product marketing, consulting, business development, or other customer-facing role experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience in market research, analytically-driven marketing consulting, or analytical marketing
- 7+ years of developing and managing marketing or channel programs experience
- Experience influencing multiple stakeholders and leading cross functional teams across geographies and business units
- Bachelor's degree, or BS degree
- Fluency in English and Arabic, with strong written and verbal communication skills
Preferred Qualifications
- Experience in program management, logistics, operations, supply chain, transportation, or a related field
- Experience hiring and developing sales management teams
- Experience developing and implementing systems/tools utilized for CRM, variable compensation, revenue reporting, forecasting, Salesforce automation, etc.
- Bachelor's degree in Management, Business Administration, Economics, Engineering, or Marketing
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Company - Souq.com for E-Commerce LLC
Job ID: A3196388
