Role Purpose:
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered and its competitors and identify potential customers.
Develop pricing strategies with the goal of maximizing the profits or share of the market while ensuring the customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Key responsibilities:
Operation Excellence:
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with operation & marketing agencies.
- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Initiate market research studies or analyze their findings.
Customer:
- Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones.
- Consider the experience of customers and partners when they interact with our organization.
Growth:
- Ensuring that the long-term strategy is in place to assist the organization in achieving its objectives.
- Initiate and driving the development and launch of new products.
- Identify business threats and opportunities.
Financial / Project:
- Manage and ensure the profitability of each of the products according to the company's objectives.
- Use metrics to measure progress against objectives for each initiative that is rolled out by the Marketing function.
- Report on progress made on initiatives, market trends, and return on investment.
- Benchmark progress against competitors.
People:
- Is accountable for team performance coaches, mentors the team for KPIs realization in line with Americana culture.
Experience, Qualifications, Skills:
- Bachelor's Degree, MBA preferred.
- At least 5 years experience in an industrial company out of which 2 years as a marketing Associate / Officer.
- Ability to analyze and innovate to plan and develop both the business and the oneself.
- Excellent problem-solving skills.
- Effective communications, negotiation, and networking skills
- Strategic Planning and Organization.
- Analytical Thinking.
- Technology Savvy.
- Change Management.
