Senior Marketing Associate - Pizza Hut

Job Purpose:

The Sr. Associate Marketing supports the Assistant Marketing Manager in conducting end-to-end execution of marketing initiatives, campaign launches, and brand activities across markets. This role is primarily focused on campaign execution, launch planning, and brand management, with a supporting role in reporting and analytics. The role ensures all initiatives are delivered on time, aligned across functions, and executed to the highest brand standards — contributing to the overall marketing objectives and brand growth of the organisation.

Key Responsibilities:

1. Calendar Planning & Launch Execution (40%) – Core Priority

Support the development and management of the marketing calendar, ensuring alignment of priorities and timelines. Coordinate end-to-end campaign and product launches including creative development, supply chain readiness, packaging and procurement alignment, and launch timelines. Track progress with all stakeholders to ensure on-time and in-full delivery. Act as a key coordination point between Marketing, Supply Chain, Operations, and external partners.

2. Brand & Campaign Management (40%)

Support the execution of marketing campaigns across all channels. Coordinate and attend photoshoots, PPMs, and production sessions to ensure brand guideline alignment. Manage the creative development and approval process with agencies and stakeholders. Ensure all campaign assets are delivered, shared, and executed correctly across markets. Maintain and organize the creative asset library and ensure consistency and adherence to brand guidelines across all initiatives.

3. Reporting & Analytics (20%)

Prepare regular performance reports including sales tracking, PSDs, and sales mix analysis. Support in monitoring campaign performance and identifying key insights. Maintain trackers for campaign and launch performance.

4. NPD Support (Supporting Role)

Support NPD initiatives through coordination, documentation, and tracking when required. Assist in product testing follow-ups and internal alignment. Provide basic reporting and support for product launches when needed.

Qualification:

• Bachelor's degree in Marketing, Business, or a related field

Experience:

• 1–3 years of experience in marketing or analytics roles
• QSR/FMCG/Retail experience preferred but not required

Job Specific Skills:

• Ability to evaluate creative work (KV, campaigns, assets) and ensure alignment with brand guidelines
• Experience working with creative and production agencies including briefing and feedback processes
• Strong project management and coordination skills with ability to manage multiple campaigns and
• deadlines simultaneously
• Strong analytical mindset with proficiency in Excel (pivot tables, VLOOKUPs, formulas), PowerPoint, and ideally Power BI
• Experience working cross-functionally with Supply Chain, Operations, and Finance

Generic Skills:

• Highly organized and detail oriented ü Strong communication skills (English required; Arabic is a plus)
• Proactive attitude with willingness to learn
• Comfortable working in a fast-paced regional environment
• Good sense of visual aesthetics, communication, and storytelling

Competencies:

• Ownership & Accountability: Takes full responsibility for assigned campaigns and launches, ensuring tasks are completed on time and to the highest standard without requiring constant supervision.
• Cross-functional Influence: Effectively coordinates and influences peers across Supply Chain, Operations, and Finance without direct authority, driving alignment and timely execution.
• Initiative & Proactiveness: Anticipates issues, raises risks early, and proposes solutions proactively rather than waiting to be directed.
• Brand Guardianship: Champions brand standards across all touchpoints and holds a high bar for quality in creative execution, influencing agency partners and internal teams to uphold brand integrity.
• Continuous Learning Mindset: Actively seeks feedback