Senior Marketing Executive

Job Description

1. Prepare and coordinate social media content across relevant platforms with engaging, non-corporate copywriting in English and Chinese and creative content.
2. Monitor campaign metrics, adjust strategies based on performance data, and capitalize on emerging platforms needs.
3. Coordinate brand events, experiential activations, product launches and seasonal campaigns, handling logistics, partner coordination, timelines, on-ground execution, and communication with internal and external teams while resolving routine operational gaps.
4. Coordinate partner collaborations and influencer/creator seeding.
5. Partner with graphic and motion designers to produce assets while actively managing community interactions and discussions.
6. Compile competitor and market-trend research, prepare inputs for ad production, campaign planning, and priority shifting for the broader marketing team.
7. Perform any ad hoc tasks as assigned.

Job Requirements

1. Minimum Degree in Marketing, Communications, Mass Communication, Business, or a related field.
2. 3-5 years of marketing experience, preferably in social media, content creation, or digital marketing.
3. Portfolio demonstrating social media content creation and execution.
4. Ability to plan and manage content calendars across multiple social media platforms.
5. Strong bilingual copywriting skills in English and Chinese.
6. Experience in monitoring social media performance, preparing reports, and improving content effectiveness.
7. Experience in coordinating trade marketing activities, retail activations, product launches, and brand events.
8. Ability to collaborate with graphic designers and motion graphic teams to deliver creative content aligned with brand guidelines.
9. Basic video editing skills using CapCut or similar tools and graphic editing skills using Canva or similar tools.
10. Creative, proactive, and able to propose fresh ideas to strengthen brand presence and marketing effectiveness.
11. Company-first mindset, with willingness to support cross-functional teams and take on additional responsibilities when needed.
12. Adaptable and able to work in a fast-paced environment with changing priorities and tight deadlines.

Staff Welfare

Annual leave + Medical and wellness benefits + Staff purchase + Birthday voucher

Kindly provide your last/current drawn, expected salary and availability in your resume/CV