Senior Marketing Manager

Job Title: Senior Marketing Manager

Company: Al Owaid Group

Location: Kuwait

Experience: 5+ Years

Job Description

Al Owaid Group, a leading food & beverage company and the region's trusted honey producer since 1991, is seeking a strategic and hands-on Senior Marketing Manager to lead brand growth, manage external agencies, and drive integrated marketing initiatives across all channels.

This role combines strategic direction with daily operational oversight, ensuring marketing campaigns, content development, and influencer collaborations are aligned with business objectives and brand positioning.

Key Responsibilities

Marketing Strategy & Brand Leadership

Develop and execute comprehensive marketing strategies aligned with business and revenue targets

Lead brand positioning, messaging, and seasonal go-to-market initiatives

Identify growth opportunities through market insights, consumer behavior, and competitor analysis

Agency & Campaign Management

Act as the primary point of contact for external marketing and advertising agencies

Oversee the planning and execution of multi-channel campaigns (digital, social, offline, in-store)

Ensure campaigns are delivered on time, within budget, and aligned with KPIs

Content & Creative Direction

Lead content ideation and approve creative concepts across social media and paid campaigns

Guide storytelling direction to strengthen brand engagement and product positioning

Collaborate with the internal design team to maintain brand consistency

Influencer & Partnership Management

Oversee influencer strategy including selection, negotiation, and performance evaluation

Build long-term partnerships aligned with brand values and target audience

Monitor influencer ROI and campaign impact

Performance & Budget Oversight

Define and track KPIs including engagement, reach, sales impact, and campaign ROI

Manage marketing budgets with a performance-driven mindset

Present regular performance reports and insights to senior leadership

Team & Cross-Functional Collaboration

Support and guide the marketing team on daily operations and campaign execution

Align marketing initiatives with sales and distribution objectives

Coordinate with production, retail, and external partners when required

Requirements & Qualifications

Bachelor's degree in Marketing, Business Administration, or related field

5+ years of experience in marketing, preferably within FMCG or F&B sectors

Proven experience managing agencies and large-scale marketing campaigns

Strong understanding of digital marketing, paid media, and influencer marketing

Excellent leadership, communication, and project management skills

Strategic thinker with hands-on execution capability

Fluent in English &Arabic

• Reporting Line: Reports to Executive Management