We are partnering with a leading automotive organisation in the UAE to appoint a Senior Marketing Manager who will drive strategic marketing direction across a portfolio of premium automotive brands.
This is a senior leadership role responsible for defining marketing strategy, overseeing brand performance, and ensuring world-class execution across campaigns, events, sponsorships, and customer experience initiatives.
The Role
As Senior Marketing Manager, you will:
- Define and lead the overall marketing strategy aligned to business objectives
- Own and manage the annual marketing budget, ensuring effective allocation and ROI
- Oversee brand positioning, consistency, and performance across multiple business units
- Drive cross-brand campaigns, CRM initiatives, and corporate marketing activities
- Lead high-profile launches, sponsorships, and major events
- Ensure brand guidelines are maintained to international principal standards
- Monitor market intelligence, competitor activity, and brand KPIs
- Deliver strategic insight and reporting to senior leadership
- Develop marketing strategies for new business ventures and growth projects
This role requires strong cross-functional collaboration across Sales, After Sales, Finance, Customer Experience, and external partners including agencies, media, and government entities.
Leadership Responsibilities
- Lead and develop a high-performing marketing operations team
- Provide strategic direction, coaching, and succession planning
- Identify training needs and enhance team capability
- Drive a culture of creativity, accountability, and performance
Requirements
- Master's Degree in Marketing or related field
- 810+ years of marketing experience, including at least 5 years in a leadership role
- Experience within brand-led, premium, luxury, or automotive environments
- Strong background in events, sponsorships, PR, and integrated campaigns
- Proven budget management and analytical expertise
- Excellent communication and negotiation skills
- Fluent in English and Arabic
- Willingness to travel across the UAE
