About the Role Sokna is seeking a
Senior Marketing Manager to lead the development and execution of our marketing strategy in a 0→1 environment. This role is pivotal in building our brand identity, defining market positioning, and driving early-stage growth. You will translate business objectives into a clear market presence, establish marketing foundations, and ensure consistent brand communication across all channels.
Key Responsibilities
- Define and lead brand strategy, positioning, and messaging
- Develop go-to-market strategies for new products and services
- Design and implement customer acquisition strategies across multiple channels
- Plan and execute integrated marketing campaigns
- Collaborate cross-functionally with Sales, Product, and Operations
- Establish marketing infrastructure, processes, and performance tracking systems
Requirements
- 8-10 years of marketing experience, with proven success in brand building and growth
- Experience in 0→1 environments (launching products, brands, or business lines)
- Strong background in digital marketing, funnel optimization, and analytics
- Excellent communication, strategic thinking, and execution skills
- Experience in hospitality and/or real estate is a strong advantage
- Bachelor's degree in Marketing, Business Administration, or related field
- Very good command of English (written & spoken)
Benefits
- Attractive compensation package
- Social insurance
- Medical insurance
- Flexible working hours (8:00 AM - 6:00 PM, Friday & Saturday off)
