SOKNA is Egypt's first holistic end-of-life care service, addressing the challenges of the
entire experience: before, during, and after. The technology team builds systems that
help families navigate loss with care and dignity, and help staff manage emotionally
demanding, operationally complex work.
The domain is sensitive, the workflows are intricate, and the stakes are deeply human.
In moments of loss, technology should remain in the background and appear only when
truly needed, quietly and reliably.
Requirements
Senior Marketing Manager with 8-10 years of experience leading brand strategy, growth marketing, and go-to-market execution in fast-paced and 0→1 business environments. Proven track record in building brands from the ground up, developing strong market positioning, and driving customer acquisition and revenue growth through data-driven marketing strategies. Experienced in launching products and services, managing integrated marketing campaigns, optimizing conversion funnels, and scaling high-performing acquisition channels. Skilled in aligning marketing initiatives with business objectives, collaborating cross-functionally with Sales, Product, and Operations teams, and establishing marketing processes, tools, and performance frameworks. Strong expertise in brand development, digital and performance marketing, customer journey optimization, campaign management, and strategic communication, with a hands-on approach and strong commercial awareness
Benefits
A leadership pipeline role with real ownership. You drive your own line of work.
- A growing team where early members shape culture, process, and product
direction for years to come.
- A culture that empowers growth and learning, with access to an international
network of domain experts.
- Team-oriented and supportive work environment
- Competitive compensation and benefits
- Full medical/dental/vision coverage
- Quarterly team-building events and a fun work environment
