Senior Marketing Manager
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Job Description
Identify vivo brand challenge in Singapore market and develop the overall marketing strategy to achieve the brand and business objective by deep insight of product, brand, category and local market environment;
Work closely with the local business and GTM team and regional marketing team to develop the marketing communication plan and leading execution according to the product roadmap
Lead the local marketing team to initiate the strategic and action plan, lead the execution of all marketing activities to enhance the brand awareness, image and brand preference in local marketing and to achieve brand and business objective.
Manage marketing budgets and marketing agencies
Job Requirements
Bachelor's degree or above in business, marketing, communications, or related field.
At least 8 years of work experience in marketing field in APAC or Singapore market
Proven global or local brand-building history in APAC or Singapore market
Successful experience of driving marketing objectives and experience with developing, executing, and tracking results tied to integrated marketing plans
True team player, strong collaborator, and internal communicator
Preferably having previous experience in FMCG and Consumer Electronics sector in APAC or Singapore.
Proficiency in both English and Chinese is compulsory.
Job ID: 151253039
Skills:
Product Launches, portfolio strategy, Category Management, Brand Marketing, Integrated Marketing Communications, Marketing Investment Management, Media Planning, Digital Marketing, Consumer Insights
Skills:
Portfolio Optimization, Online Marketing, Portfolio Management, Digital Marketing, Product Marketing, Media planning, Marketing, Commercial strategy
Skills:
Performance marketing, Brand campaigns, Retail activations, Public Relations, Social media, Partnerships, Project management, influencer marketing, Marketing Strategy
Skills:
Tableau, Excel, Operational Excellence, Surveys, Marketing Strategy, Strategic Storytelling, focus groups, Consumer Research, Agency Account Management, Design Thinking, Operations
Skills:
social media strategy , Influencer Programs, Performance Tracking, Content Creation, partnership development, market insights, Brand Management, Campaign Execution, Budgeting
