Job Summary:
The ideal candidate will be Leading the Marketing team for Zayed Sports City, ensuring the venue's brand add visibility, enhances customer experience, and align with organizational goals.
Job Responsibilities:
Strategic Leadership
- Develop and execute the venue's comprehensive marketing, and commercial strategy to optimize revenue streams.
- Align marketing activities with the overall vision of Zayed Sports City and Abu Dhabi's broader strategic goals in sports and tourism.
- Lead and mentor a multidisciplinary team across marketing functions.
Venue Marketing:
- Work with other ZSC departments to design material in a timely manner.
- Ensure all Marketing department functions are per the marketing guidelines.
- Ensure the Marketing team are up to date with the latest trends and keep ZSC relevant.
- Plan and execute all Marketing functions in a well thought through manager.
- Ensure all Marketing visibility in all ZSC venues are consistent and informative and a Call to Action focused.
Marketing:
- Develop innovative campaigns to promote Zayed Sports City as a premier sports, entertainment, and event destination.
- Lead digital marketing strategies, including social media, SEO, and content marketing, to enhance audience engagement.
- Lead brand management efforts to maintain a consistent and compelling image for the venue.
- Analyze market trends, competitor activities, and customer insights to inform marketing decisions.
Social Media:
- Manage all Social media accounts of ZSC.
- Be creative with social media posts.
- Ensure the strategic marketing plan is implemented.
- Organize and plan Marketing video shoots, still photos.
- Activate all Marketing commitments included in ZSC Commercial and sponsorship content.
- Oversee all Marketing assets at ZSC.
- Increase all social media platform followers.
Requirements & Qualifications
- Bachelor's degree in marketing, Business Administration, Sports Management, or related fields
- Minimum experience (4-6 years) in senior marketing, within the sports, entertainment, or hospitality industry.
