Overview
We are seeking a highly creative and strategic Senior Marketing / Graphic Designer to lead marketing initiatives and deliver compelling visual content that strengthens our brand presence. This role combines high-level marketing expertise with hands-on design skills, making it ideal for a versatile professional who excels at both strategy and execution.
Key Responsibilities
Marketing & Strategy
- Develop and execute multi-channel marketing strategies that align with business goals.
- Lead campaign planning, including concept development, target audience analysis, messaging, and timelines.
- Oversee digital marketing efforts across social media, email marketing, paid ads, and website content.
- Analyze campaign performance and provide insights and recommendations for continuous improvement.
- Ensure brand consistency across all communications and customer touchpoints.
- Collaborate with leadership to develop annual marketing plans, budgets, and KPIs.
Graphic Design & Creative Direction
- Create visually engaging content including brand assets, social media graphics, brochures, presentations, web banners, packaging, and promotional materials.
- Develop and maintain brand guidelines to ensure a cohesive visual identity.
- Lead creative brainstorming sessions and provide direction to designers, photographers, and external agencies.
- Oversee the full design process from concept to final production, ensuring high quality and timely delivery.
- Manage and curate visual content for digital platforms, ensuring all creative aligns with brand standards and campaign goals.
Qualifications & Skills
- Bachelor's degree in Marketing, Graphic Design, Communications, or related field.
- 5+ years of experience in marketing, branding, or creative roles (senior level preferred).
- Strong portfolio showcasing both marketing campaigns and graphic design work.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and other design tools.
- Solid understanding of digital marketing platforms, SEO/SEM, analytics tools, and social media trends.
- Strong copywriting or content creation abilities (a plus).
- Excellent project management, communication, and leadership skills.
- Ability to manage multiple projects in a fast-paced environment and meet deadlines.
What We Offer
- Competitive salary and benefits package.
- Creative and collaborative work environment.
- Opportunities for professional growth and leadership.
- A chance to make a significant impact on brand direction and company success.
