Job Purpose :
Developing, executing, and optimizing marketing initiatives that strengthen brand presence, increase customer engagement, and drive sales across retail and digital channels. This role ensures consistent brand communication, supports campaign planning and implementation, and collaborates with cross-functional teams to deliver high-quality marketing outcomes that contribute to overall business growth.
Duties & Responsibilities :
- Support the development and implementation of marketing plans across retail and e-commerce channels.
- Plan and Execute seasonal campaigns, product launches, and promotional activities aligned with brand objectives.
- Analyze market trends and competitor activities to identify new opportunities.
- Coordinate creation of marketing materials including social media content, product packaging, in-store displays, and promotional visuals.
- Manage photo and video shoots for products and campaigns.
- Ensure brand consistency across all marketing platforms.
- Assist in planning and executing advertising campaigns
- Monitor performance metrics and optimize campaigns to improve ROI.
- Collaborate with influencers and content creators to drive brand visibility.
- work closely with marketing team to ensure branding and visual standards are maintained.
- Develop in-store promotions and POS materials that enhance customer experience.
- Support events, store openings, and customer activation activities.
- Track campaign performance and prepare weekly and monthly reports.
- Analyze customer behavior, store traffic, and sales trends to support decision making.
Job requirements :
- Bachelor's degree in marketing, Media, Journalism, or a related field.
- Minimum 3 years of experience
- English language is mandatory
- Previous experience in retail, beauty, or eyewear industry is preferred
- Good knowledge of retail marketing
- Good communication skills
- Project management skills
- Possesses 1–3 years of experience in marketing or campaign management.
