Senior Marketing Specialist

Shory is a digital platform redefining insurance through technology.

We simplify complex insurance journeys into seamless, user-friendly experiences, enabling customers to access the right coverage quickly and confidently.

Shory is part of First Tech, a technology company focused on building and scaling digital platforms across financial services and other industries. First Tech brings deep expertise in product development, engineering, and innovation, enabling the creation of scalable, reliable, and high-impact solutions.

Founded in the UAE in 2021, Shory was created with a vision to redefine insurance through technology. Since launch, it has rapidly evolved into a high-growth digital platform, delivering simple, transparent, and customer-first insurance solutions.

Together, we combine strong technical foundations with a customer-first mindset to deliver modern products that challenge traditional industries and improve everyday experiences. We are committed to creating an inclusive environment where everyone is valued, respected, and empowered to contribute.

Job Purpose

To lead the development and execution of Shory's marketing strategy in Saudi Arabia, driving brand awareness, customer acquisition, and business growth through integrated marketing initiatives. The role is responsible for localizing the company's marketing approach, managing strategic campaigns, supporting product launches, and overseeing external agency partners while establishing a scalable marketing function aligned with Shory's long-term growth objectives.

What you'll do

• Develop and execute a localized marketing strategy aligned with Shory's commercial objectives and growth plans in Saudi Arabia.
• Build and strengthen Shory's brand presence through integrated online and offline marketing initiatives.
• Lead the planning and execution of integrated marketing campaigns across digital, PR, partnerships, events, and brand activations.
• Develop and deliver go-to-market strategies for new products, features, and business initiatives.
• Manage relationships with external creative, media, branding, and PR agencies to ensure high-quality execution and alignment with business objectives.
• Oversee the marketing budget, ensuring effective allocation of spend and measurable return on investment.
• Monitor campaign performance, customer insights, and market trends to optimize marketing effectiveness and identify growth opportunities.
• Collaborate closely with Product, Commercial, Technology, and Leadership teams to ensure marketing initiatives support broader business goals.
• Ensure consistent brand positioning, messaging, and customer experience across all channels and touchpoints.
• Support the development and growth of the marketing function, contributing to team building and future capability expansion.
• Ensure all marketing activities comply with company policies, regulatory requirements, and brand guidelines.

What we're looking for

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 7 years of marketing experience, with at least 3 years in a senior or leadership role.
• Proven experience developing and executing integrated marketing strategies within the Saudi market.
• Strong background in technology, fintech, digital banking, travel tech, or other high-growth digital businesses.
• Experience leading product launches, brand development, and customer acquisition initiatives.
• Demonstrated experience managing external agencies and sizeable marketing budgets.
• Strong commercial acumen with the ability to translate business objectives into effective marketing strategies.
• Excellent stakeholder management and cross-functional collaboration skills.
• Data-driven mindset with experience measuring campaign performance and optimizing marketing ROI.
• Hands-on approach with the ability to balance strategic planning and day-to-day execution.
• Fluent in Arabic and English, with Saudi market experience essential.

Benefits

• Competitive salary and performance-based incentives
• Health and wellness support
• Career development and learning opportunities
• Exposure to high-impact projects and cross-functional teams
• A collaborative culture that encourages innovation and ownership

So, what does it really mean to work at Shory

We are building a company where people are empowered to do their best work and grow. Our culture is rooted in ownership, collaboration, and continuous learning.

As part of First Tech, you will be working in an environment that values innovation, speed, and impact, while giving you the opportunity to shape products that directly affect how people experience financial services.

We are an equal opportunity employer and are committed to building a diverse and inclusive team. We welcome people from all backgrounds and encourage you to apply if this role excites you.