Location: [Insert Location or Hybrid / Remote]
About InGame:
InGame is a fast-growing gaming app focused on creating exciting, immersive experiences for players worldwide. We're passionate about innovation, creativity, and community and we're looking for a Senior Marketing Specialist to help us take our brand and player engagement to the next level.
Job Summary:
The Senior Marketing Specialist will lead digital marketing initiatives to drive user growth, brand awareness, and engagement for InGame's products. This role requires a strong background in digital marketing and social media, with a data-driven mindset and creative approach to campaign management.
Key Responsibilities:
- Plan, execute, and optimize digital marketing campaigns across multiple channels (social media, paid ads, influencers, email, etc.).
- Manage InGame's presence on key social platforms (Instagram, TikTok, X, YouTube, and others).
- Analyze campaign performance, user data, and market trends to improve marketing strategies.
- Collaborate with creative, design, and product teams to develop compelling content and promotional materials.
- Support app launches, in-game events, and community engagement activities.
- Oversee budget allocation and ensure efficient use of marketing spend.
- Stay up to date with the latest trends in digital marketing and the gaming industry.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 35 years of experience in digital marketing and social media management, preferably in gaming or tech.
- Strong understanding of performance marketing, analytics tools, and audience targeting.
- Proven track record of executing successful online campaigns.
- Excellent communication, project management, and creative thinking skills.
- Passion for gaming and digital culture.
