Senior Marketing Specialist

Role Summary

Develop and execute marketing strategies to drive brand awareness, generate leads, and support sales of vehicles, services, and accessories. The role requires a good understanding of automotive market trends, customer behavior, and competitors.

Key Responsibilities

• Campaign development across all marketing channels:
• Plan and implement integrated marketing campaigns across digital, print, social, and event platforms to promote new vehicle launches, dealership events, and service promotions.
• Digital Marketing:
• Manage SEO, SEM, email marketing, and social media efforts to boost online presence and drive traffic to the website or dealerships.
• Product Marketing:
• Collaborate with product and sales teams to develop positioning, messaging, and go-to-market strategies for new models and features.
• Content Creation:
• Oversee or contribute to the creation of marketing collateral, such as brochures, videos, press releases, and social media content.
• Event Coordination:
• Support or lead planning for all our events to generate engagement and sales leads.
• Performance Metrics:
• Track and report on campaign performance, ROI, and key KPIs using tools like Google Analytics, CX system & marketing automation platforms.

Skills & Qualifications

• Education:
• Bachelor's degree in marketing, Business, Communications, or a related field.
• Experience:
• 3+ years in marketing, preferably in the automotive industry.
• Skills:
• Strong understanding of digital marketing and analytics tools
• Excellent project management and communication skills
• Creativity and eye for visual branding
• Ability to work cross-functionally with sales, service, and product teams + agencies
• Familiarity with automotive product cycles and customer journeys