About Us
Binghatti is one of the UAE's most dynamic and fast-growing property developers, headquartered in Dubai. We are renowned for our bold architecture, visionary design, and landmark partnerships with global luxury brands such as Bugatti, Mercedes-Benz, and Jacob & Co.
With a portfolio exceeding AED 15 billion across Dubai's most prestigious developments, Binghatti continues to transform the city's skyline and set new standards for luxury real estate.
Job Summary
Binghatti is seeking an experienced Senior Media Buyer to lead digital media planning, buying, and performance marketing initiatives across local and international markets. The successful candidate will manage high-value advertising budgets, execute multi-channel campaigns, and drive qualified lead generation for luxury real estate projects through data-driven optimization and audience targeting.
Key Responsibilities
- Develop and execute integrated paid media strategies across Google Ads, Meta, DV360, LinkedIn, TikTok, Snapchat, X, and other digital advertising platforms.
- Plan, manage, and optimize multi-million-dirham advertising budgets to maximize lead generation, return on ad spend (ROAS), and campaign efficiency.
- Launch and optimize performance campaigns for off-plan, ready, and luxury real estate developments targeting local and international investors.
- Execute programmatic advertising campaigns using DV360, DSPs, Campaign Manager 360, and premium audience platforms.
- Build advanced audience segmentation strategies using first-party data, custom audiences, lookalike audiences, retargeting, and behavioral targeting.
- Implement conversion tracking through GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, TikTok Pixel, and other tracking solutions.
- Monitor campaign performance using key metrics including CPL, CPA, CTR, ROAS, conversion rate, customer acquisition cost (CAC), and lead quality.
- Develop data-driven optimization strategies through continuous A/B testing of creatives, landing pages, bidding models, and audience segments.
- Work closely with Sales, CRM, Creative, and Digital teams to improve lead quality, campaign performance, and customer acquisition.
- Create executive dashboards and performance reports using Looker Studio and Google Analytics, presenting actionable insights to senior leadership.
- Evaluate emerging digital marketing trends, AI-driven advertising technologies, and media opportunities to maintain a competitive advantage.
- Manage agency relationships, publisher negotiations, and third-party media partnerships where required.
Required Qualifications
- Bachelor's degree in Marketing, Business, Media, Communications, or a related field.
- Minimum of 7 years of experience in digital media buying and performance marketing.
- At least 5 years of experience in UAE real estate marketing.
- Proven experience managing high-value digital advertising budgets across multiple platforms.
- Hands-on expertise with Google Ads, Meta Ads Manager, DV360, Campaign Manager 360, LinkedIn Campaign Manager, TikTok Ads, and Snapchat Ads.
- Advanced analytical skills with proficiency in Looker Studio, Excel, and campaign reporting.
- Strong communication, stakeholder management, and cross-functional collaboration skills.
Why Work for Us
At Binghatti, we don't just build properties—we build legacies.
You'll join a team driven by ambition, creativity, and excellence, where ideas move fast and every project makes a statement. Here, you'll work alongside some of the brightest minds in real estate, contributing to iconic developments that define Dubai's future.
If you're ready to be part of a company that's shaping history, Binghatti is where your story begins.
