Company Description Brandatomy is a specialized marketing company in Egypt dedicated exclusively to supporting medical practices. The organization focuses on helping healthcare providers grow sustainably by attracting new patients, improving service delivery, and strengthening patient retention. By centering all services around the needs of medical practices, Brandatomy aims to make patient acquisition and engagement more efficient and profitable. Team members collaborate closely with healthcare clients to create data-driven marketing strategies that align with clinical and business goals.
Role Description The Senior Media Buyer is a full-time, on-site role based in Heliopolis. This role is responsible for planning, negotiating, and executing media buying campaigns across digital and traditional channels to support medical practices growth objectives. Day-to-day tasks include developing media strategies, selecting appropriate channels, managing budgets, optimizing campaigns based on performance data, and ensuring timely delivery of all placements. The Senior Media Buyer will collaborate with strategy, creative, and account management teams, prepare performance reports, and provide recommendations to improve return on ad spend. This role also involves monitoring market trends, testing new media opportunities, and maintaining strong relationships with media vendors.
Qualifications
- Strong Media Planning and Media Strategy skills to design, implement, and optimize campaigns for medical practices.
- Robust Analytical Skills to interpret performance data, manage budgets, and make data-driven optimization decisions.
- Effective Communication skills to collaborate with internal teams, present campaign results, and negotiate with media partners.
- Proven experience in Media Buying across digital and traditional channels, including negotiating rates and placements.
- Several years of experience in performance marketing or media buying, preferably in healthcare or service-based industries.
- Proficiency with advertising platforms and analytics tools (e.g., Meta Ads Manager, Google Ads, Google Analytics, or similar).
- Ability to work on-site in Heliopolis, manage multiple projects, meet deadlines, and adapt to changing priorities.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
