job Title: Senior Media Buyer (E-Commerce)
Location: Sheraton , Cairo , Egypt .
Employment Type: Full-Time On-site
Role Description :
We are looking for a highly skilled Senior Media Buyer (E-Commerce) to join our team.
The ideal candidate will be responsible for developing data-driven media strategies, executing and optimizing paid advertising campaigns, and ensuring the highest return on ad spend (ROAS).
Key Responsibilities:
- Plan, launch, and optimize campaigns across Meta Ads, Google Ads, and TikTok Ads.
- Set up and manage tracking systems (Facebook Pixel, Google Tag Manager, GA4).
- Analyze daily and weekly performance reports (ROAS, CPA, CTR).
- Optimize campaign strategy based on performance data and insights.
- Manage ad budgets efficiently to maximize ROI.
- Conduct A/B testing and improve the user funnel.
- Collaborate with creative and marketing teams to develop high-performing campaigns.
- Stay up to date with the latest advertising trends and platform updates.
Requirements:
- Experience : 3- 4 years of as a Media Buyer or Performance Marketer.
- Experience tailoring campaigns for MENA audiences (Egypt, KSA, UAE) with cultural and behavioral nuances.
- Strong knowledge of Meta Business Suite, Google Ads, and GA4.
- Advanced understanding of tracking, attribution, and funnel analysis.
- Analytical mindset with the ability to make data-driven decisions.
- Ability to handle multiple projects and deliver consistent results.
- Manage full-funnel campaigns, focusing on customer retention, remarketing, and LTV growth.
Preferred Qualifications:
- Experience with Dynamic Product Ads and Retargeting Campaigns.
- Familiarity with Shopify or Woo Commerce.
- Prior experience working with Gulf-based brands.
Benefits :
- High salary + Training Credit per Year.
- Competitive salary package.
- Clear career growth path.
- A supportive and dynamic work environment.
- Exposure to high-budget performance campaigns.
- Continuous learning and development opportunities.
- Working closely with experienced marketing teams.
