Key Responsibilities
1. Campaign Planning & Execution
- Plan, launch, and manage digital advertising campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, TikTok, and other platforms.
- Collaborate with the marketing and creative teams to develop campaign concepts, visuals, and messaging aligned with brand identity.
- Manage campaign timelines, budgets, and objectives to ensure efficient delivery and ROI.
2. Performance Optimization
- Monitor, analyze, and optimize campaigns to improve CTR, conversion rate, CPA, ROAS, and overall performance.
- Conduct A/B testing for ads, audiences, and creatives.
- Continuously refine targeting, bidding strategies, and placements based on performance data.
3. Reporting & Analytics
- Prepare detailed weekly and monthly performance reports highlighting key metrics, insights, and recommendations.
- Use analytics tools such as Google Analytics, Meta Ads Manager, and other tracking platforms to measure performance and ROI.
4. Collaboration & Coordination
- Work closely with the content, design, and sales teams to align campaign objectives and product messaging.
- Support product launches, seasonal promotions, and brand campaigns through targeted advertising efforts.
- Coordinate with agencies or external partners when necessary.
5. Market & Trend Analysis
- Stay up to date with digital marketing trends, consumer behavior, and competitor advertising strategies.
- Recommend innovative tactics and new ad formats to enhance digital presence and reach.
Qualifications & Requirements
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- 24 years of experience in digital advertising, paid media, or performance marketing.
- Hands-on experience with Google Ads, Meta Ads Manager, TikTok Ads, and programmatic tools.
- Strong analytical skills and experience using Google Analytics, Data Studio, or similar platforms.
- Knowledge of SEO, social media marketing, and digital trends is a plus.
- Excellent communication, coordination, and time management skills.
Key Skills
- Campaign management (Google, Meta, TikTok)
- Audience segmentation & targeting
- Data analysis and optimization
- Creative ad copywriting
- Budget management
- Marketing automation familiarity
KPIs (Key Performance Indicators)
- Cost per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Click-Through Rate (CTR)
- Conversion Rate
- Campaign Engagement & Reach
Lead/Traffic Volume
