As a Senior Media Buyer at AWstreams, you will take ownership of planning, executing, and optimizing high-budget performance marketing campaigns across various digital channels.
Your primary purpose is to maximize return on ad spend (ROAS) and drive measurable business growth for our diverse portfolio of regional and global clients.
You will lead data-driven media strategies, continuously analyzing campaign performance to allocate budgets efficiently and hit strict acquisition targets.
Responsibilities
Plan, build, and launch full-funnel paid media campaigns across platforms including Meta, Google Ads, TikTok, Snapchat, and LinkedIn.
Manage and optimize large-scale daily media budgets to ensure cost-efficiency (CPA, CPC) and maximum profitability.
Conduct continuous A/B testing on ad creatives, copy, and audience targeting to improve conversion rates and campaign effectiveness.
Analyze complex campaign data to extract actionable insights and generate comprehensive performance reports for clients and internal stakeholders.
Stay updated on the latest media buying trends, platform algorithm changes, and emerging advertising technologies.
Mentor and provide technical guidance to junior media buyers and campaign specialists within the team.
Must Have
Minimum of 4 to 6 years of hands-on media buying experience within a performance marketing or digital agency environment including minimum of 2 years in the Real Estate industry.
Proven track record of managing substantial ad budgets and consistently delivering positive ROAS in highly competitive markets.
Deep technical expertise in Facebook Ads Manager, Google Ads, Google Analytics (GA4), and Google Tag Manager.
Strong analytical skills with the ability to translate raw data into clear, strategic recommendations.
Ability to work effectively under pressure and pivot strategies quickly based on real-time performance metrics.
Nice to Have
Direct experience managing performance campaigns targeting the GCC region (KSA, UAE).
Programmatic media buying experience or familiarity with DSPs.
Active certifications in Google Ads, Meta Blueprint, or specialized analytics platforms.
