Senior Media Buyer - Real Estate

Company Description Uptown October Developments is a pioneering real estate company in Egypt, recognized for its use of flexible design principles and custom home solutions tailored to individual client needs. The organization focuses on high-quality delivery, operational efficiency, and the development of sustainable urban communities. It provides end-to-end real estate services, including land management, construction, and leasing. Team members collaborate across disciplines to bring innovative, customer-centric projects to life in a dynamic market environment.
Role Description The Senior Media Buyer – Real Estate is a full-time, on-site role based in Giza, responsible for planning, executing, and optimizing media campaigns that support property sales, leasing, and brand awareness. This role manages media budgets, negotiates with media vendors, and selects appropriate channels across digital, print, outdoor, and broadcast platforms to maximize return on investment. Daily activities include developing media plans aligned with marketing and sales objectives, monitoring campaign performance, analyzing metrics, and adjusting placements to improve outcomes. The Senior Media Buyer collaborates with marketing, sales, and creative teams to ensure messaging is consistent and targeted, prepares regular performance reports, and stays up to date with media trends and real estate market dynamics.
Qualifications

• Strong media planning and media buying skills, with proven experience managing multi-channel campaigns in the real estate or related sectors.
• Ability to develop and execute effective media strategy, aligning media choices with business goals and target audience profiles.
• Excellent analytical skills, including proficiency in interpreting campaign data, performance dashboards, and market research to guide decisions.
• Effective communication skills for collaborating with internal teams, negotiating with media vendors, and presenting campaign insights to stakeholders.
• Experience working with digital advertising platforms (e.g., Meta, Google Ads), outdoor and print media, and understanding of performance metrics such as CPC, CPA, and ROI.
• Demonstrated ability to manage budgets, timelines, and multiple campaigns simultaneously in a fast-paced environment.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in a senior or lead media buying role and familiarity with the Giza/Cairo real estate market is highly beneficial.