Senior media buyer

2-5 Years

Save

Early Applicant

Job Description

Senior Media Buyer

What we need:

Bachelor's degree in Marketing, Advertising, Communications, or a related field
Proven experience as a Media Buyer or similar role (2-5 years) -Strong understanding of digital marketing, media metrics, and analytics tools
Excellent negotiation skills and the ability to build strong vendor relationships
Demonstrated ability to analyze data and translate insights into strategic recommendations
Creative problem-solving skills
Familiarity with various media channels including social media, print, digital, and broadcast
Previous experience in campaign execution and budget management

What you'll do:

Develop and manage media buying strategies to promote our programs and services
Analyze target audience demographics and adjust strategies to maximize engagement and reach
Monitor and optimize media campaigns to ensure effective performance and return on investment (ROI)
Collaborate with the marketing team to align media strategies with overall branding and outreach initiatives
Prepare detailed reports and presentations on media performance and recommendations for future campaigns
Keep abreast of industry trends and competitor strategies to identify new opportunities for media placement