Senior Performance Marketing Manager

Senior Performance Marketing Manager

Company: AIXOR Digital

Location: Bengaluru, Karnataka, India

Employment Type: Full-time

Experience: 5–8 Years

About AIXOR Digital

At AIXOR Digital, we bring together creativity, technology, data and performance to help brands grow.

We work with ambitious businesses to build their digital presence, acquire customers and drive measurable growth. Our approach combines performance marketing, creative strategy and AI-powered innovation.

We're looking for a Senior Performance Marketing Manager who understands advertising beyond campaign execution — someone who can build growth strategies, manage budgets, experiment with AI-powered creatives and turn marketing data into business results.

The Role

You'll lead performance marketing across multiple client accounts, managing campaigns across Meta Ads, Google Ads and other digital advertising platforms.

This is a hands-on leadership role where you'll own campaign strategy, execution, optimisation, creative testing and performance reporting while working closely with clients and internal creative teams.

What You'll Do

1. Performance Marketing & Paid Media

• Plan, execute and optimise campaigns across Meta Ads, Google Ads, Instagram, Facebook and YouTube.
• Manage full-funnel advertising strategies covering awareness, consideration, lead generation and conversions.
• Develop audience targeting, retargeting, remarketing and customer acquisition strategies.
• Manage advertising budgets and scale campaigns while maintaining performance efficiency.

2. E-commerce & D2C Growth

• Drive customer acquisition and revenue growth for e-commerce and D2C brands.
• Manage Google Shopping, Performance Max, Search and product-level advertising campaigns.
• Understand e-commerce metrics including ROAS, CAC, AOV, LTV and conversion rates.
• Identify opportunities to improve website performance, landing pages and conversion funnels.

3. AI-powered Advertising

• Use AI tools to develop ad creatives, product visuals, videos, UGC-style content and campaign concepts.
• Experiment with tools such as ChatGPT, Gemini, Midjourney, Runway, Kling and other emerging AI platforms.
• Leverage AI for creative ideation, ad copywriting, competitor research and campaign analysis.
• Build creative testing workflows to identify winning advertisements and improve campaign performance.

4. Analytics & Optimisation

• Monitor campaign performance and identify opportunities for optimisation and scaling.
• Implement A/B testing across creatives, audiences, landing pages and campaign strategies.
• Work with GA4, Google Tag Manager, Meta Pixel and conversion tracking.
• Build performance reports and dashboards with actionable business insights.

5. Client & Team Management

• Independently manage multiple client accounts and advertising strategies.
• Present performance reports, insights and recommendations to clients.
• Collaborate with design, content, creative and development teams.
• Mentor junior performance marketers and maintain campaign execution standards.

What We're Looking For

• 5–8 years of hands-on experience in performance marketing or paid advertising.
• Strong expertise in Meta Ads Manager and Google Ads.
• Proven experience managing e-commerce, D2C or lead-generation campaigns.
• Experience handling multiple brands or client accounts, preferably in an agency environment.
• Strong understanding of campaign optimisation, budget allocation and scaling.
• Practical experience using AI tools for advertising and creative production.
• Knowledge of GA4, Google Tag Manager, Meta Pixel and conversion tracking.
• Strong analytical, communication and client-management skills.
• Ability to independently strategise, execute and deliver measurable results.

Tools You'll Work With

• Meta Ads Manager | Google Ads | GA4 | Google Tag Manager | Looker Studio | Shopify