Role Overview
The Performance Marketing Manager plays a critical role in driving measurable growth across all digital channels. This is a senior, highly analytical position responsible for owning the full performance marketing function, from strategy and planning through to execution, optimisation, and reporting.
You will develop and lead B2B data-driven acquisition, retargeting, and conversion strategies that directly impact revenue and pipeline quality. You will be accountable for channel performance, budget allocation, forecasting, and continuous improvement across paid media. This role requires hands-on, technical expertise in performance channels and the ability to work cross-functionally with marketing, product, sales, and creative teams to ensure campaigns deliver against commercial objectives.
Responsibilities
- Build and manage multi-channel B2B campaigns, ensuring strong targeting, efficient spending, and consistent delivery of qualified leads.
- Own the end-to-end performance marketing strategy and hands-on management of campaigns across Google Ads, Meta, Instagram, LinkedIn, and other high-value channels.
- Lead budget planning, forecasting, and ongoing optimisation to maximise ROAS and reduce CPL/CAC without compromising lead quality.
- Oversee the performance marketing calendar and ensure alignment with business targets, product launches, and commercial priorities.
- Continuously optimise campaigns through structured testing frameworks (A/B, multivariate, landing page tests, creative iterations).
- Implement advanced audience segmentation, retargeting strategies, and funnel optimisation techniques.
- Monitor and interpret performance metrics using Google Analytics, LinkedIn Campaign Manager, Meta Business Manager, data platforms, and attribution tools.
- Produce weekly and monthly performance reports with clear insights, trends, and recommended actions for senior leadership.
- Maintain excellence in keyword research, competitor benchmarking, and on-page/off-page optimisation to support paid and organic performance.
- Ensure tracking accuracy through proper setup of pixels, UTM tagging, events, and conversion API integrations.
- Collaborate closely with the creative team to brief high-impact ad assets, landing pages, and campaign concepts based on data-backed insights.
- Partner with the sales team to refine lead quality, optimise handovers, and support full-funnel performance visibility.
- Consistently evaluate new platforms, optimisation tools, AI-driven features, and audience opportunities to maintain competitive advantage.
- Maintain a deep understanding of ROAS and its drivers, providing ongoing recommendations to improve efficiency across all channels.
- Examine and refine CPL and CAC across channels, identifying bottlenecks and implementing cost-reduction strategies where appropriate.
- Ensure best-practice standards for digital advertising compliance, tracking, attribution, and quality control.
Qualifications and Experience
- 46+ years of hands-on experience in performance marketing; B2B experience is essential, preferably in fintech or SaaS.
- BSc in Data Analytics, BSc/MSc in Data Science, BSc in Computer Science, BA in Analytics
- Hands-on with Google Ads + Meta Ads at scale, GTM (Google Tag Manager) implementation, GA4 deep understanding, Conversion API / server-side tracking, CRM integration (HubSpot, Salesforce)
- Proven track record of owning performance channels and delivering measurable pipeline or revenue impact.
- Demonstrated expertise in data interpretation, funnel analysis, attribution modelling, and performance forecasting.
- Strong B2B experience managing sizable budgets and driving efficient ROAS.
- Skilled at A/B testing, conversion rate optimisation, and landing page improvement strategies.
- Excellent communication skills and the ability to present data and insights to senior stakeholders.
- Comfortable managing multiple high-stakes projects in a fast-paced environment.
- In-house B2B performance marketing experience is required.
Essential Competencies
- Data Obsessed
- Bold creativity
- Cross-functional collaboration
