Senior Performance Marketing Specialist

Senior Performance Marketing Specialist

Role Overview

You will execute and optimize paid media campaigns across multiple channels, focusing on lead generation and e-commerce growth.

Goal:

Drive qualified leads & sales with strong CAC and ROAS performance

Key Responsibilities

* Launch and manage campaigns on:

  * Meta Ads

  * Google Ads (Search, Display, Performance Max)

  * TikTok Ads

* Execute full-funnel campaigns (Awareness → Conversion)

* Monitor and optimize campaigns daily (CPC, CTR, CPL, ROAS)

* Conduct A/B testing on creatives, audiences, and landing pages

* Support in building remarketing and retargeting strategies

* Work closely with design & content teams to improve ad creatives

* Track performance using:

  * GA4

  * Meta Pixel / CAPI

  * Google Tag Manager

* Prepare performance reports with insights and action plans

Requirements

* 5+ years experience in Performance Marketing

* Hands-on experience with Meta & Google Ads (TikTok is a plus)

* Strong analytical mindset and data-driven decision making

* Experience in:

  * Lead Generation OR E-commerce (preferably both)

* Good understanding of tracking & attribution

* Ability to manage budgets and optimize performance efficiently

* Strong Excel / reporting skills