Senior Performance Marketing Specialist

Mobile Arts is on the lookout for an exceptional Senior Performance Marketing Specialist to lead our paid campaigns with a sharp focus on optimization and success. If you possess the skills and qualifications below, we invite you to take your career to new heights with us!

Responsibilities:

Design and enhance high-budget campaigns spanning multiple platforms such as Facebook, Google Ads, TikTok Ads, Snapchat, and others.

Maintain daily vigilance and consistent follow-up on digital marketing campaigns to prevent lapses and ensure ongoing, day-to-day monitoring.

Perform A/B testing and refine ROI to achieve outstanding outcomes.

Formulate targeted strategies to effectively reach and engage the desired audience.

Evaluate and communicate the effectiveness of digital marketing campaigns, ensuring alignment with ROI and KPI objectives.

Recognize trends and glean insights to optimize expenditure and performance accordingly.

Establish conversion points and improve user funnels to enhance overall results.

Qualifications:

Possess a Bachelor's Degree in Business/Marketing.

Demonstrate three (3) to five (5) years of experience in a comparable role.

Exhibit proficiency in Social Media Advertising Platforms.

Possess advanced skills in utilizing Facebook Ads Manager, AdWords platform, and Google Analytics.

Proven capability to uphold daily diligence and execute systematic follow-ups on digital marketing campaigns, mitigating gaps and ensuring continuous day-to-day oversight.