Company Description
Speakol is a leading content discovery and native advertising network in the MENA region. The company enables advertisers to effectively reach potential customers while helping publishers enhance user engagement and monetize their digital presence. Speakol has established partnerships with over 500 publishers and reputable brands across the region.
Speakol operates as part of the
TMG Online Branch in Egypt and KSA, supporting the Group's digital and online business operations across both markets, with a strong presence in Cairo and Riyadh.
We are looking for a Senior Performance Marketing Specialist with at least +4 years of experience to join our team. The ideal candidate will have a strong background in digital marketing, campaign management, and analytics, with experience in optimizing performance across various platforms.
Department: Marketing
Location: Madinaty & Dokki,(Working between both branches)
Employment Type: Full-Time
Key Responsibilities
- Implement, manage, and optimize digital campaigns across platforms such as Google Ads, Facebook, and TikTok.
- Track and analyze the performance of digital marketing activities using tools like Google Analytics and ad platform analytics.
- Prepare regular performance reports, providing insights and actionable recommendations for continuous improvement.
- Identify emerging trends and opportunities to maximize the performance of campaigns.
- Work collaboratively to create and implement strategic marketing campaigns that align with business objectives.
- Ensure marketing budgets are effectively managed and optimized for the best return on investment (ROI).
- Additional Responsibilities for Senior Level:
- Develop and lead marketing strategies to drive business growth and achieve KPIs.
- Provide mentorship and guidance to junior marketing team members.
- Optimize marketing costs while maximizing performance and returns.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of +4 years of experience in performance marketing, including hands-on experience with Google Ads, Facebook Ads, and TikTok campaigns.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Proven success in managing and optimizing marketing budgets for improved efficiency.
- Excellent communication and reporting skills.
- Candidates with experience in real estate or marketing agencies will be given preference.
