Senior Sales Engineer Automation & Drives

Mission

Drive profitable growth in industrial automation and drives business by developing strong customer relationships, identifying and converting opportunities, and positioning the right technical and commercial solutions for customers.

The role combines technical sales, account development, and business development, with responsibility for managing the complete sales lifecycle while working closelywith Presales and technical teams to deliver solutions that meet customers technical, operational, and

Commercial requirements.

Key Responsibilities

• Manage the full sales lifecycle, from prospecting and opportunity identification through customer engagement, proposal development, negotiation, order closing, and post-

order commercial follow-up.

• Develop and maintain strong relationships with industrial end users, OEMs, system integrators, panel builders, and other key accounts within the assigned territory.
• Identify new customers and business opportunities while continuously developing and expanding business within existing accounts.
• Understand customers applications, operational challenges, technical requirements, and investment priorities to identify suitable automation, drives, motion, and electrical opportunities.
• Develop sufficient application knowledge to effectively discuss and position Variable Speed Drives (VSDs/VFDs), Soft Starters, motors, motion solutions, PLCs, HMIs, and associated industrial automation products with customers.
• Work dynamically with the Presales team to develop technically sound and

commercially competitive proposals that address the customer's requirements, application needs, budget, and overall business expectations.

• Provide Presales with clear and complete customer requirements, application information, commercial expectations, competitive intelligence, and other inputs required to develop the appropriate solution.
• Actively review proposed solutions with Presales to ensure they address the identified customer need and are appropriately positioned from both technical and commercial perspectives.

• Present and explain proposed solutions to customers, coordinating with Presales and technical specialists when deeper application or engineering discussions are required.
• Identify and develop opportunities involving industrial automation systems, Variable Speed Drives and Soft Starters, motion solutions, electrical distribution panels, MCC panels, and motor-control applications.
• Conduct customer visits, site surveys, application discussions, and opportunity assessments, involving Presales or technical specialists where required.
• Own the commercial relationship throughout the opportunity, including quotation follow-up, commercial positioning, negotiation, and order closure.
• Coordinate effectively with Presales, application engineering, project execution, vendors, and other internal teams throughout the opportunity lifecycle.
• Develop a strong understanding of the assigned territory, including installed base, key accounts, potential customers, competitors, market dynamics, and upcoming projects.
• Build and maintain a healthy opportunity pipeline and provide accurate sales forecasts.
• Maintain accurate and timely CRM records, including customer visits, opportunities, quotations, expected order dates, forecasts, and agreed next actions.
• Prepare and execute structured weekly customer visit and opportunity plans and regularly review sales progress, pipeline, and forecasts with management.
• Achieve assigned sales targets and business objectives while maintaining the required profitability and commercial discipline.

Core Requirements

• Bachelor's degree in electrical, Mechatronics, Automation, or Control Engineering.
• 3–5 years of relevant experience in industrial automation, drives, electrical systems, OEM machinery, or industrial technical sales.
• Location: Delta / Sadat City / 6th of October City
• Demonstrated experience in technical sales and managing the full sales lifecycle, from opportunity development through negotiation and order closure.
• Good technical understanding of Variable Speed Drives / VFDs, Soft Starters, motors, and motor-control applications.
• Good understanding of industrial automation systems, including PLCs, HMIs, industrial communication networks, and control architectures.
• Ability to understand industrial applications and customer requirements sufficiently to identify opportunities and work effectively with Presales to develop the appropriate solution.
• Ability to read and understand single-line diagrams, control drawings, MCC architecture, and automation system architecture.
• General understanding of electrical distribution, motor control, and MCC panel solutions.
• Strong customer-facing, presentation, communication, and negotiation skills.
• Ability to build relationships across different customer stakeholders, including

engineering, maintenance, production, procurement, and management teams.

• Strong territory planning, opportunity management, forecasting, and CRM discipline.
• Commercial awareness and the ability to balance customer requirements, competitiveness, profitability, and probability of winning.
• Valid driving license and willingness to travel within the assigned territory.
• Ability to work full-time on-site.

Preferred Experience

Experience with one or more of the following would be considered an advantage:

• Schneider Electric Altivar VFDs, Altistart Soft Starters, ModiconPLCs, Harmony HMIs, and EcoStruxure solutions.
• Siemens SINAMICS drives,SIMATIC S7-1200/S7-1500 PLCs, HMIs, and related industrial automation solutions.
• ABB LV motors and motor applications.
• Technical salesor solution exposureinvolving MCC panels and electrical distribution panels.
• Developing or selling tailoredautomation solutions for OEM machinery and industrial processes.
• Experienceworking with industrial end users, systemintegrators, and panel builders.
• Exposure to industries such as MMM, Food & Beverage, Packaging, Paper, Water& Wastewater, Oil & Gas, Infrastructure, or other industrial sectors.