Senior Sales Engineer

Job Summary

Drive profitable growth within the assigned territory by developing customer relationships, identifying sales opportunities, delivering value-based solutions, and managing the end-to-end sales process while ensuring compliance and customer satisfaction.

Key Accountabilities

• Manage and grow the assigned territory by identifying opportunities and achieving sales objectives.
• Develop and maintain strong customer relationships through regular engagement and proactive account management.
• Generate, qualify, and convert opportunities by managing the sales pipeline from prospecting to order closure.
• Prepare and present technical and commercial proposals aligned with customer requirements and company objectives.
• Negotiate commercial terms within approved authority limits while protecting profitability.
• Maintain accurate CRM records, forecasts, and market intelligence.
• Collaborate with Product Support, Parts, Service, Finance, and Credit teams to deliver customer solutions.
• Drive customer satisfaction through value-based selling and effective post-sale support.
• Monitor market trends, competitor activities, and customer developments to identify growth opportunities.
• Ensure compliance with company policies, governance requirements, and ethical selling standards.
• Support smooth order execution, delivery coordination, and documentation processes.
• Contribute to continuous improvement and business development initiatives.
• This approach is usually cleaner and more consistent with executive-level JD standards.

Knowledge, Skills and Aptitude

• Educational Qualifications and Certifications: Bachelor's Engineering degree or equivalent business/technical qualification. Relevant in-company sales, product, safety, compliance, and SEP training.
• Knowledge: Strong knowledge of Caterpillar products, applications, customer segments, territory dynamics, projects, competitors strengths/weaknesses, financing terms and lifecycle value drivers.
• Technical Skills: Ability to use CAT and internal tools such as FPC, VE, CRM, Excel, and PowerPoint. Able to understand equipment features, applications, productivity benefits, and communicate them clearly to customers.
• Language Skills: Advanced proficiency in English and Arabic.
• Experience: Minimum 5 years as a salesman or equivalent heavy equipment sales experience with a proven record of target achievement, customer coverage, and professional sales discipline.