Company Vision
To be the market-leading cycling retailer, educator & experience provider in the GCC.
Company Mission
To grow the participation in Cycling and Triathlon to improve wellbeing and happiness.
Company Values
Excellence | Passion | Integrity | Innovation | Commitment
Role Purpose
The Senior Sales Specialist is a trusted expert and sales leader on the retail floor. With deep product knowledge and a strong ability to connect with customers, you'll play a key role in achieving sales targets, mentoring junior team members, and driving an exceptional customer journey. You will also act as a product and brand ambassador, contributing to the high-performance culture of Wolfi's and ensuring customers walk away with the perfect product and experience for their cycling journey.
Responsibilities
Sales Leadership & Customer Excellence
- Deliver exceptional, consultative customer service with a solutions-oriented mindset.
- Drive and exceed individual and store sales targets through proactive selling and upselling.
- Lead by example on the floor, setting the tone for customer service and performance.
- Resolve customer queries and concerns efficiently by investigating issues and implementing effective solutions.
- Develop relationships with high-value and repeat customers, supporting retention and loyalty.
- Conduct customer follow-ups and customer experience calls to build relationships and expand sales opportunities.
Product Expertise & Advisory
- Serve as a go-to expert for complex product questions and premium product categories.
- Provide support in fitting, configuration, and technical product knowledge (bikes, gear, accessories).
- Stay up to date on all product launches, technologies, and innovations in cycling.
- Monitor and track sales order delivery timelines, ensuring transparent and consistent communications with customers.
Team Support
- Support onboarding and training of new team members.
- Step into floor leadership when needed to ensure smooth daily operations.
- Prepare, maintain, and submit detailed sales reports to management.
Store Standards & Visual Merchandising
- Maintain excellent product presentation and stock accuracy.
- Provide input on merchandising, product placement, and customer flow optimisation.
- Monitor floor activity to ensure all customers receive timely support.
Requirements
- 35 years of experience in a retail sales role, ideally within sports or cycling-related industries.
- Proven ability to meet or exceed sales targets.
- Strong product knowledge or interest in bicycles, components, accessories, and apparel.
- Excellent communication, coaching, and interpersonal skills.
- Fluency in English; other languages a plus.
Ideal Candidate
- A top performer with a deep love for cycling and a customer-first mindset.
- Confident, resourceful, and able to handle advanced customer queries independently.
- Motivated by targets, growth, and creating lasting customer relationships.
- Brings energy, integrity, and excellence to everything they do.
- Understanding and experience with the Colnago brand and its products is considered a strong advantage.
