Senior SEO & AI Search Specialist

About the job

At Mash World, we believe good work comes from people who think differently and build together. We welcome specialists who thrive in mixed teams and value what each person brings to the table.

Mash World is a digital marketing and technology agency; a blend of developers, creatives, media buyers, and data specialists working as one team to move our clients forward. Since 2014 we have built campaigns, platforms, and products for brands across the region and beyond, backed by our own automation technology. Join us in building a place where client growth and personal growth happen at the same time.

About the role

The SEO Specialist is a delivery-focused role centred on hands-on implementation of SEO activity across client accounts. You will be responsible for completing core SEO work, supporting account optimisation, and helping turn strategy into action.

The role is built for someone who enjoys the practical side of SEO, from on-page recommendations and technical fixes through to reporting and performance analysis, and who is already paying attention to how search is shifting toward AI answers.

This is a strong opportunity for someone who wants to build depth in SEO delivery, keep developing their technical and strategic skills, and progress over time into more senior or strategic roles if they choose to.

What you will do

Technical SEO, roughly half the role

• Run and interpret full site crawls, then turn findings into a prioritised fix list with owners and deadlines
• Own redirect architecture: build, validate and monitor 301 maps across legacy Arabic URLs, verifying every destination returns a 200 before going live
• Diagnose and resolve indexation issues in Search Console: coverage errors, canonical conflicts, duplicate content across subdomains, orphaned pages
• Manage canonical and hreflang relationships across multiple country subdomains and two languages
• Write and validate JSON-LD schema by hand: Physician, MedicalProcedure, Article, BreadcrumbList, VideoObject, Organization
• Maintain robots.txt, XML sitemaps and crawl budget hygiene
• Escalate platform and server level items to our development team, then verify the fix independently

On-page, content and AI search

• Maintain and expand keyword trackers, including new trackers for Gulf markets
• Own internal linking architecture, with attention to link equity flowing into commercial pages
• Write Arabic meta titles and descriptions that earn clicks, not just impressions
• Audit Arabic content for E-E-A-T signals, since YMYL sites are held to a higher standard
• Brief and review Arabic content so every piece outperforms the competitor equivalent
• Optimise for AI search surfaces: AI Overviews, ChatGPT, Perplexity and Gemini, and track brand visibility across them
• Structure content for citation and extraction, not just ranking, including entity clarity and answer-first formatting
• Run backlink acquisition and digital PR with real outreach, not directory submissions

Analytics and reporting

• Own GA4 configuration: event tracking, conversion setup, outbound click tracking on messaging buttons
• Build reporting that connects rankings to actual enquiries, not vanity metrics
• Report on AI referral traffic and mention share alongside traditional rankings
• Run monthly performance reviews with clear attribution of what moved and why
• Track competitor content, backlinks and ranking movements, and flag threats within the week they appear
• Present performance directly to clients and defend the numbers

What you must bring

• Native or near native Arabic, with genuine writing fluency
• Three or more years of hands-on SEO work, with at least one project you can walk us through in detail
• Working command of Screaming Frog: configuration, custom extraction, API integration
• Search Console at a diagnostic level. You can explain what caused an issue, not just that one exists
• Ability to write JSON-LD schema manually and validate it in the Rich Results Test
• Spreadsheets beyond SUM: pivot tables, lookups, cleaning exported CSV data

Strongly preferred

• Experience with AI search visibility work, whether you call it GEO, AEO or LLM optimisation
• Comfortable using AI tools in the workflow for research, clustering and content QA, without letting them write unchecked
• Experience with a site migration and the recovery work that follows
• Multi-domain, multi-language or international SEO with hreflang
• Ahrefs or Semrush at working level
• Medical, healthcare or another YMYL vertical
• Local SEO across Jordan, Saudi Arabia and the UAE
• Basic Python, or willingness to learn it, since our reporting workflow depends on it
• Experience working around the constraints of a hosted CMS
• Agency background, is preferred