Senior SEO Specialist

Position: Senior SEO Specialist

Location: Heliopolis, Cairo

Employment Type: Full-time

Required Experience: 5–6 years of hands-on SEO experience

Work Arrangement: On-site; remote work is not available for this position.

Andersen in Egypt is a member firm of Andersen Global, providing integrated legal, tax, and financial advisory services to local and international clients.

As part of our continued investment in digital growth, we are looking for an experienced Senior SEO Specialist to strengthen Andersen's organic search presence and drive measurable growth across our digital platforms.

We are looking for a hands-on SEO professional with strong expertise in technical SEO, on-page optimization, content strategy, keyword research, and organic performance analysis.

The successful candidate will take ownership of SEO initiatives, identify opportunities for growth, conduct technical and content audits, and work closely with marketing, content, and development teams to improve organic visibility and website performance.

Candidates should be able to demonstrate previous SEO work that resulted in measurable improvements in organic traffic, rankings, qualified leads, conversions, or search visibility.

• Develop and execute SEO strategies aligned with business and marketing objectives.
• Conduct technical, on-page, content, and competitor SEO audits.
• Perform keyword research, search-intent analysis, competitor analysis, and content-gap analysis.
• Optimize website content, metadata, internal linking, site structure, and landing pages.
• Identify and resolve issues related to crawling, indexing, redirects, canonicalization, structured data, robots.txt, and XML sitemaps.
• Monitor organic performance using Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, and similar tools.
• Analyze SEO performance and provide clear, data-driven recommendations.
• Work closely with content teams to identify new opportunities and improve existing content.
• Collaborate with developers to communicate and implement technical SEO requirements.
• Support ethical link-building and authority-development initiatives.
• Monitor algorithm updates, search trends, and competitor activity.
• Prepare regular SEO reports and communicate performance, priorities, and opportunities to relevant stakeholders.

• 5–6 years of hands-on SEO experience in a professional environment.
• Excellent command of Arabic and English, both written and spoken.
• Proven track record of improving organic traffic, rankings, leads, conversions, or other measurable SEO KPIs.
• Strong knowledge of technical SEO, on-page SEO, content optimization, keyword strategy, and off-page SEO.
• Strong hands-on experience with Google Search Console and Google Analytics 4.
• Professional experience with Ahrefs, Semrush, Screaming Frog, or comparable SEO tools.
• Strong understanding of crawling, indexing, redirects, canonical tags, structured data, robots.txt, XML sitemaps, and HTTP status codes.
• Ability to independently conduct SEO audits and prioritize recommendations based on business impact.
• Strong understanding of search intent, keyword mapping, internal linking, and website architecture.
• Experience working with content-management systems, preferably WordPress.
• Ability to translate SEO findings into clear technical requirements for developers.
• Strong analytical, problem-solving, reporting, and communication skills.
• Excellent written and spoken English.
• Ability to manage multiple SEO initiatives and work effectively with cross-functional teams.
• Ability to work full-time on-site in Heliopolis, Cairo.

The following would be considered an advantage:

• Experience managing SEO for international, multilingual, B2B, legal, financial, consulting, or professional-services websites.
• Experience with website migrations, redesigns, technical SEO recovery projects, or Core Web Vitals optimization.
• Working knowledge of HTML, CSS, JavaScript, structured data, and Schema.org markup.
• Experience with Looker Studio, Google Tag Manager, or advanced SEO reporting.
• Experience developing content strategies, digital PR, or authority-building initiatives.
• Understanding of semantic search, topical authority, AI Overviews, and emerging AI-driven search experiences.
• Experience working closely with developers or mentoring junior SEO professionals.

We are looking for someone who can go beyond identifying SEO issues and turn insights into measurable improvements.

The ideal candidate can assess an opportunity, recommend the right approach, coordinate implementation, and clearly demonstrate the impact of their work.

Candidates should be prepared to discuss previous SEO projects, the actions they took, and the measurable results achieved.