Company Description
ECC Knowledge Group is a regional leader in education and professional development, headquartered in the United Arab Emirates with a regional office in Egypt. Since 2013, ECC Knowledge Group has partnered with top global universities to provide world-class academic programs and innovative knowledge solutions in the MENA region. Dedicated to fostering accessible and transformative learning, ECC Knowledge Group connects education, industry, and innovation through strategic collaborations, thought leadership, and advanced technologies. With a mission rooted in equity, continuous learning, and integrity, ECC Knowledge Group empowers individuals and institutions to drive sustainable development and real-world impact.
Role Description
- The Senior SEO Specialist is responsible for improving website visibility and search engine rankings to drive organic traffic and support business growth. The role focuses on developing and executing comprehensive SEO strategies that align with company objectives and search engine algorithms.
- Key responsibilities include conducting keyword research, competitor analysis, and website audits; optimizing on-page and technical SEO elements; managing off-page SEO initiatives such as link building and reputation management; and monitoring performance using analytics and SEO tools.
- The role also involves collaborating with marketing, content, and development teams, mentoring team members, ensuring quality control of SEO initiatives, staying up to date with algorithm changes, and delivering continuous performance improvements.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in a senior or specialized SEO role.
- Strong expertise in keyword research, competitive analysis, and SEO audits.
- Hands-on experience with GA4, Search Console, Tag Manager, and SEO tools (SEMrush, Ahrefs, Google Keyword Planner).
- Solid understanding of CMS platforms (especially WordPress) and SEO optimization.
- Strong analytical, reporting, and problem-solving skills.
- Excellent time management and organizational skills.
- Strong communication and cross-functional collaboration abilities.
- Experience mentoring or guiding junior SEO team members.
- Knowledge of Ads Manager, social media platforms, and AI-powered SEO tools.
- Exposure to ERP systems such as Odoo.
- Experience optimizing conversion rates alongside traffic growth.
- Strong awareness of algorithm updates and emerging SEO trends.
