Job Description
We are hiring a Senior SEO Specialist to own and lead WOROODs organic search growth
across local and international markets. This is a hands-on senior role that combines strategic
ownership with strong execution, working closely with content, e-commerce, PR, and
development teams.
The role is full-time and hybrid, suited for a candidate who understands premium brands, global
SEO, and long-term organic authority.
Key Responsibilities SEO Strategy & Ownership
Own the end-to-end SEO strategy (technical, on-page, content, and off-page)
Build and execute long-term organic growth plans aligned with brand direction
Lead SEO planning for new collections, campaigns, and international market expansion
Technical SEO
Audit and optimize site structure, crawlability, indexing, page speed, and Core Web Vitals
Work closely with developers on Shopify optimizations, schema markup, URL structure,
redirects, and international SEO
Content & On-Page SEO
Define keyword strategies aligned with customer intent and brand tone
Optimize product pages, collection pages, and editorial/storytelling content
Guide content teams to integrate SEO without compromising brand voice
Off-Page SEO & Authority Building
Build and manage backlink and digital authority strategies
Collaborate with PR and influencer teams for SEO-friendly coverage
Focus on sustainable, high-quality authority growth
E-Commerce SEO & Performance
Optimize SEO funnels for product discovery, category navigation, and international traffic
Support CRO initiatives using SEO insights
Analytics, Reporting & Insights
Track performance using Google Search Console, Google Analytics, SEMrush, or Ahrefs
Deliver monthly reports covering traffic growth, rankings, revenue impact, and technical health
Translate data into actionable insights for leadership and teams
Requirements Must Have
46 years of proven SEO experience
Strong Experience In E-commerce SEO (Shopify Preferred)
Deep expertise in technical, on-page, content, and international SEO
Experience with premium, lifestyle, or global brands
Strong analytical skills and independent ownership mindset
Nice to Have
Experience in fashion, beauty, or luxury sectors
Understanding of Generative Engine Optimization (GEO)
Experience collaborating with PR, content, and media teams
Working Model
Full-Time
Hybrid (on-site and remote)
Based in Egypt, working with global markets
What We Offer
Strategic ownership with real impact
Work on a growing global premium brand
Collaborative, creative, high-standards environment
Long-term growth opportunity
