Senior Social Media Content Creator

Job Title: Senior Social Media Content Creator

About the Role

ARIB is looking for a Senior Social Media Content Creator with strong experience in social media management, short-form video, UGC, and influencer collaborations. The role focuses on executing and managing high-performing social content while maintaining consistent brand communication across all social media accounts.

This role is hands-on and execution-focused, working closely with internal teams without leading or owning the entire social media function.

Objectives of This Role

Increase engagement and reach across ARIB's social media platforms.

Deliver high-performing short-form video and UGC content.

Support influencer campaigns with strong execution and follow-up.

Maintain consistent brand voice and professional account management.

Contribute insights to improve social media performance.

Key Responsibilities

Create and publish short-form social content (Reels, TikTok, Shorts).

Manage day-to-day social media accounts and community interactions.

Coordinate with UGC creators and influencers:

Briefing & follow-up

Content review & approvals

Usage coordination

Track and report social media performance metrics.

Monitor trends, formats, and competitor activity on social platforms.

Collaborate with design, video, and paid media teams on execution.

Ensure all published content aligns with brand guidelines.

Skills & Qualifications

Senior-level experience in social media content creation and management.

Strong understanding of short-form video and platform trends.

Hands-on experience with UGC and influencer content.

Solid account management and communication skills.

Ability to manage multiple timelines and creators independently.

Comfortable working in fast-paced, performance-driven environments.