We are seeking a talented Senior Social Media/Copywriter to join our small but dynamic healthcare team. In this role, you will leverage your creativity and strategic insight to enhance our online presence, engage our audience, and communicate our brand's mission. You will craft compelling content that resonates with our healthcare community and drives engagement across various platforms.
RESPONSIBILITIES- Develop and implement innovative social media strategies to increase brand awareness and engagement.
- Create high-quality, compelling copy for social media posts, blogs, newsletters, and other digital platforms.
- Collaborate with cross-functional teams to produce engaging content that aligns with our marketing objectives.
- Manage and monitor social media channels, responding to inquiries and interacting with our audience in a timely manner.
- Analyze social media metrics and campaign performance to guide future content strategies and optimize engagement.
- Stay updated on industry trends, healthcare topics, and best practices in social media management.
REQUIREMENTS- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3-5 years of experience in social media management, copywriting, or content creation, preferably in the healthcare industry.
- Strong understanding of social media platforms and analytics tools, with a track record of successful campaigns.
- Excellent writing, editing, and communication skills, with the ability to tailor tone and style for diverse audiences.
- Creativity and ability to generate fresh ideas for content.
- Proficiency in SEO principles and digital marketing strategies.
