Senior Social Media Manager

Company Description PIPA MEDIA is a digital marketing agency focused on building impactful online strategies for brands across diverse industries. The team specializes in influencer-driven campaigns and engaging live-streaming experiences, particularly on platforms such as TikTok. With a strong grasp of the fast-changing digital landscape, PIPA MEDIA helps businesses connect authentically with their target audiences and achieve measurable performance. The company positions itself as a collaborative partner, working closely with clients to elevate their digital presence and growth opportunities.

Role Description The Senior Social Media Manager is a full-time, on-site role based in Dubai, United Arab Emirates. This position is responsible for leading social media strategy, overseeing content planning and publishing across platforms, and ensuring consistent brand voice and messaging. The role involves managing daily social media operations, including community engagement, performance monitoring, and optimization of campaigns to drive reach, engagement, and conversions. The Senior Social Media Manager will collaborate with marketing, creative, and influencer teams, analyze data to inform decision-making, and stay current with platform trends and best practices to keep PIPA MEDIA's clients competitive in the

digital space.

Must be An Arabic Speaker

Qualifications

• Strong social media marketing and social media optimization (SMO) skills, with proven experience managing multi-platform strategies.
• Ability to develop and execute content strategy aligned with brand and campaign objectives.
• Excellent communication and writing skills, with attention to clarity, tone, and audience engagement.
• Experience in analytics and reporting tools for social media performance, and data-driven decision-making.
• Background in managing influencer collaborations and live-streaming or short-form video content is highly beneficial.
• Demonstrated leadership in mentoring or supervising team members and coordinating cross-functional projects.
• Familiarity with digital marketing fundamentals, including campaign planning, audience targeting, and basic paid social principles.
• Bachelor's degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
• Ability to work on-site in Dubai, United Arab Emirates, with strong organizational skills and adaptability in a fast-paced environment.