Key Responsibilities
Strategy & Planning
- Develop social media strategies aligned with product and brand goals
- Responsible for campaign planning (launches, and key collaborations)
- Define content direction, messaging and creative angles
Campaign & Content leadership
- Translate product features into clear campaign ideas
- Guide content pillars and formats across platforms
- Lead KOLs and KOCs campaign direction and concept
- Copyrighting content to fit brand's target audience & platforms as first round
Team Collaboration
- Report to social media lead with campaign structure, plan and overall content
- Support other teams with execution of campaigns
- Align with UGC & community on engagement strategies
- Ensure consistency across all content outputs
Performance & Optimization
- Work with insights related teams to refine strategy
- Adjust content direction based on performance and content trends
Campaign Analysis and Reporting
Requirements
- Mass communication graduate
- Up to 35 years old
- 4 years + experience in social media and content strategies
- Strong experience in campaign planning and content creation and directions
- Deep understanding of digital culture and audience behavior
- Ability to translate insights into actionable strategies
- Deep monitoring of hot topics and trends
- Experience with KOLs and cross collaborations
- Experience of communication with third-party companies and agencies
- Strong communication skills
Sociable and extrovert
