Specialist Brand Communications Lifestyle & Hype
Area: Emerging Markets
Department: Marketing
Direct Reporting Line: Brand Comms Manager Lifestyle EMC
Subsidiary/territory:
EM
Grade P1
Location: Cairo, Egypt
Number of Personnel Managed -Direct: 0
Purpose & Overall Relevance for the Organization
- Manage the execution of the Global and Emerging Market Central Brand Strategy for THE SPORTSWEAR CATEGORY
- Implement and execute Sportswear Category Brand Activations (incl. Influencer Marketing) along the defined brand calendar.
- Embody the brand ethos and understand the Originals audience with intimacy.
Key Responsibilities
- Drive the execution of the Sportswear Calendar and drive local market initiatives where relevant to drive sales.
- Manage assigned MWB (Marketing Working Budget) in alignment with the direct reporting
- Pre- and post ROI analysis of all assigned MWB spending – max the return on all MWB investments
- Manage sportswear briefs including budget allocation, contracts, relationships and activation executions.
- Ensure a world-class campaign execution by focusing on inclusivity, sustainability & culture credibility.
- Negotiate and track quotations with Agencies/vendors by setting clear objectives and expectations.
- Drive EMC Brand KPIs and monitor Brand Health via tracking studies.
- Work closely with Product, Social & Newsroom, Sports Marketing, Brand Activation and Retail and Digital teams on each activation to ensure clarity among the team and delivery all KPIs required
- Conduct ongoing and thorough competitive market tracking analysis
- Responsibility to drive the Go to market milestones for the sell ins – presentations / order placements for seeding
KPI's
- Share of Search
- Market Share
- Market Sales vs Plan
- Market Direct Brand Contribution vs Plan
- Direct to Consumer traffic and conversion
Key Relationships
- Brand Activation hub and market
- EM Central BU
- EMC CTC TEAMS
- EMC Wholesale, Retail and Digital teams
- External Agencies
Knowledge, Skills And Abilities
- Experience in working on the full marketing mix (advertising, events, sponsorship, retail, Ecom) with a major brand or retailer (Fashion industry or FMCG candidates preferred)
- Marketing budget management
- Advanced user of MS Office suite of products
Strong inter-personal/inter-departmental relationship skills
Requisite Education And Experience / Minimum Qualifications
- University degree in Business or Marketing with a minimum of 2-4 years equivalent professional experience.
- Previous experience in a Matrix organization with Global and Local exposure.
- Fluent in English, Arabic
Signed by (name, signature): __________________ __________________
Received by (name, signature): __________________ __________________
Effective (date): ____________________________________
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
