Senior Strategy Executive

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale

Role Overview

We are looking for a Senior Strategy Executive to develop insight-led communications and media strategies for local and regional clients.

The role combines consumer research, media strategy, data analysis, competitive intelligence and strategic storytelling. The ideal candidate can turn complex information into clear recommendations that support business and marketing objectives.

Key Responsibilities

Strategic Planning

• Develop integrated communications and media strategies based on client objectives.

• Translate business challenges into audience, channel and campaign recommendations.

• Build consumer journeys, strategic frameworks and communication approaches.

• Identify opportunities to improve channel mix, messaging and media investment.

Consumer and Market Insights

• Analyse consumer attitudes, behaviours and media consumption patterns.

• Use research reports, syndicated data and market studies to identify insights.

• Develop audience segments, personas and consumer journeys.

• Monitor category trends, competitor activity and market developments.

Media Strategy and Effectiveness

• Evaluate channels using metrics such as reach, penetration, attention, affinity and CPM.

• Build channel evaluation and media prioritisation frameworks.

• Support campaign planning, budget allocation and media recommendations.

• Analyse campaign results and identify optimisation opportunities.

Research and Analytics

• Interpret survey results, campaign data and consumer research.

• Conduct competitor, category and product launch analyses.

• Develop measurement frameworks and post-campaign evaluations.

• Manage and analyse large datasets using Microsoft Excel.

Client and Stakeholder Management

• Prepare strategic recommendations for client presentations and proposals.

• Support strategic discussions with clients and internal stakeholders.

• Work with media, analytics, investment and account teams.

• Coordinate inputs across regional markets and specialist teams.

Presentation and Storytelling

• Develop clear, executive-ready PowerPoint presentations.

• Translate complex data into concise narratives and visual frameworks.

• Produce market landscape reports, strategic recommendations and competitor analyses.

• Present insights in a commercially relevant and actionable way.

Requirements

• Bachelor's degree in Marketing, Communications, Psychology, Business or a related field.

• 3 to 5 years of experience in strategy, communications planning, media, insights or marketing.

• Strong analytical, research and problem-solving skills.

• Strong PowerPoint and Excel capabilities.

• Good understanding of media planning metrics and campaign measurement.

• Strong written and verbal communication skills.

• Ability to manage multiple projects and regional stakeholders.

Inclusion and Diversity

We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That's what we care about.

So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.

www.dentsu.com