SEO & Conversion Optimisation Executive

SEO AND CONVERSION OPTIMISATION EXECUTIVE

Location: Egypt - Fully remote

Under a freelancer contract of 2 years, extendable

ABOUT THE ORGANISATION

Our client is a diversified holding and platform-building group with a portfolio spanning several strategic industries. The organisation is building an integrated marketing function to support digital growth, customer engagement and the performance of group and portfolio-company channels.

ROLE PURPOSE

Improve organic visibility, website performance and conversion across the organisation's digital properties.

The SEO and Conversion Optimisation Executive will combine technical SEO, content optimisation, analytics and experimentation to increase qualified traffic and help more users complete valuable actions across websites, landing pages and digital journeys.

KEY RESPONSIBILITIES

SEO Strategy and Execution

• Conduct technical, on-page and content SEO audits across group and portfolio websites.
• Identify and prioritise issues affecting crawlability, indexation, site structure, page speed, mobile performance and search visibility.
• Conduct keyword, search-intent, competitor and content-gap research.
• Optimise page titles, meta descriptions, headings, internal links, image attributes, structured content and page copy.
• Support organic search strategies for corporate, product, service and thought-leadership content.

Technical SEO

• Work with Technology and Digital Product teams to resolve technical SEO issues.
• Monitor redirects, canonical tags, XML sitemaps, robots directives, broken links and indexing errors.
• Support website launches, migrations and major content changes with SEO requirements and QA.
• Monitor Core Web Vitals and recommend practical improvements to page speed and user experience.
• Maintain technical SEO checklists and implementation logs.

Content Optimisation

• Partner with Content, Brand and portfolio teams to improve the search relevance and performance of existing and new content.
• Create SEO briefs based on keywords, audience intent, competitors and content opportunities.
• Review website and landing-page copy for structure, clarity, search relevance and calls to action.
• Monitor rankings and content performance and recommend updates, consolidation or removal when needed.

Conversion Optimisation

• Review website journeys, landing pages, forms and calls to action to identify friction and conversion opportunities.
• Use analytics, heatmaps, session behaviour and funnel data to develop testable recommendations.
• Plan and support A/B and multivariate tests covering messaging, layout, forms, calls to action and page structure.
• Work with designers, developers and campaign teams to implement and quality-check improvements.
• Compare performance before and after changes and document the results.

Analytics and Reporting

• Track organic traffic, rankings, click-through rates, engagement, leads, conversions and other agreed metrics.
• Build or maintain dashboards and recurring SEO and conversion reports.
• Use GA4, Google Search Console and other approved platforms to identify trends, issues and opportunities.
• Translate performance data into clear recommendations and prioritised actions.
• Ensure campaign and website tracking is implemented accurately.

Digital Governance and Collaboration

• Maintain SEO standards, optimisation checklists, reporting definitions and testing records.
• Work closely with Digital Product, Content, Growth, Technology and portfolio stakeholders.
• Support agencies and external specialists while maintaining visibility over actions and results.
• Keep informed of relevant search-engine changes, privacy requirements and emerging search behaviour.

QUALIFICATIONS

• Bachelor's degree in Marketing, Business, Communications, Analytics, Technology or a related discipline.
• Fluent English is required; Arabic is desirable.

EXPERIENCE

• Four to six years of hands-on experience across SEO, website optimisation, digital analytics or conversion-rate optimisation.
• Strong experience with technical and on-page SEO.
• Demonstrated experience improving website or landing-page performance using analytics and experimentation.
• Experience working with developers, designers and content teams.
• Multi-brand, agency, e-commerce, marketplace or multi-market experience is preferred.

TECHNICAL SKILLS

• Google Analytics 4
• Google Search Console
• Google Tag Manager
• SEO platforms such as Semrush, Ahrefs or equivalent
• Screaming Frog or similar crawling tools
• Looker Studio or Power BI
• Heatmap and behaviour-analysis tools
• A/B testing platforms
• Keyword and competitor research
• Core Web Vitals
• HTML and CSS fundamentals
• CMS platforms
• Excel or Google Sheets