Job Description

Role Description

This full-time, on-site SEO role is based at Prof Clinic Group in Cairo, Egypt. The SEO Specialist will optimize the organization's online presence within the healthcare sector by conducting keyword research, implementing on-page SEO best practices, and managing link-building initiatives. Daily responsibilities include performing regular SEO audits, monitoring performance through web analytics tools, and collaborating with content, marketing, and clinical teams to ensure search-optimized, accurate health-related content. The role also involves tracking rankings, reporting results, identifying opportunities for improvement, and staying current with search engine guidelines and healthcare industry trends.

Qualifications

Ability to perform comprehensive Keyword Research and identify relevant healthcare-related search terms.
Experience conducting detailed SEO Audits to assess technical, content, and structural issues.
Proficiency in On-Page SEO, including meta tags, headers, internal linking, and content optimization.
Skill in Link Building and developing ethical, high-quality backlink strategies.
Strong understanding of Web Analytics tools (e.g., Google Analytics, Search Console) to measure and report SEO performance.
Background or strong familiarity with the healthcare or medical services sector.
Knowledge of basic HTML/CSS and CMS platforms (e.g., WordPress or similar).
Analytical mindset, attention to detail, and ability to interpret data into actionable insights.
Effective communication skills and ability to collaborate with multidisciplinary teams.
Bachelor's degree in Marketing, Communications, Information Technology, Healthcare Management, or a related field, or equivalent experience.