About the Role
Peak Trust is building a premium, data-led growth engine across real estate and advisory brands. We're looking for a Senior SEO & Performance Marketing Lead who can own the full digital acquisition funnel and deliver qualified inbound leads, not vanity metrics.
This is a senior individual contributor role with full ownership across SEO, paid media, analytics, and AI-powered execution. You'll work directly with founders and sales teams to turn intent into real business outcomes.
What You'll Own
SEO & Organic Growth
- End-to-end SEO strategy and execution
- Keyword research and content planning focused on buyer intent
- Topic clusters, on-page optimization, internal linking, and technical SEO
- Content planning with writers, designers, and AI tools
- Authority building through high-quality backlinks
Performance Marketing
- Paid acquisition across Google, Meta, and LinkedIn
- Full-funnel campaign design with retargeting and remarketing
- Budget ownership, CPA and ROAS optimization
- Creative and audience testing using AI tools
- Conversion tracking, pixels, and attribution
Qualified Lead Generation
- Accountability for high-intent inbound leads
- ICP definition and lead qualification frameworks
- Optimized funnels that convert into real sales conversations
- Continuous feedback loop with sales and advisory teams
AI-Driven Execution
- Use ChatGPT, Claude, and marketing AI tools for:
- Ad creatives and copy
- Keyword clustering and content outlines
- Competitor and market analysis
- Improve internal AI workflows to scale speed and quality
Analytics & Reporting
- Track traffic, conversions, CAC, ROI, and lead quality
- Attribute performance to revenue outcomes
- Present clear, actionable monthly insights to leadership
What We're Looking For
- 6+ years in SEO and performance marketing
- Proven ability to generate qualified inbound leads
- Strong hands-on experience with GA4, Search Console, Tag Manager
- Expertise in Google Ads, Meta Ads, LinkedIn Ads
- Deep understanding of funnels, landing pages, and conversion optimization
- Comfortable using AI tools for execution and automation
- Commercial mindset with strong analytical skills
- Bonus: experience in real estate, finance, SaaS, or professional services
What Success Looks Like
- Improved rankings and organic traction within 30 days
- Consistent flow of high-quality inbound leads
- Lower CAC and stronger lead-to-meeting conversion
- Clear visibility into what channels actually drive revenue
- Scalable, AI-powered marketing workflows
Why Join Peak Trust
- Direct access to founders and strategic decisions
- Opportunity to build a world-class AI-led marketing engine
- Multiple premium brands and complex, high-value use cases
- Competitive salary with performance-linked upside
- Modern, execution-first, tech-driven culture
